Chronicle Books seeks an experienced online marketer to drive traffic, conversion and revenue for MyChronicleBooks, a new line of personalized books and gifts for kids at www.mychroniclebooks.com. This role works closely with the product development, web site, IT, and marketing teams as well as outside agencies to build an integrated marketing plan across multiple online and offline marketing and publicity platforms. The Senior E-Commerce Marketing Manager will develop and execute creative strategies and marketing initiatives that include promotions, social media, online advertising, publicity, email, and SEO campaigns. <\/p>\n
The Senior E-Commerce Marketing Manager will develop a key understanding of the MyChronicleBooks personalization demographic and audience and develop a plan to:
\n\u2022\tReach new customers, improve their experience and create repeat business
\n\u2022\tDrive revenue, qualified traffic and grow customer acquisition
\n\u2022\tFocus on product positioning and messaging that differentiates our business in the market
\n\u2022\tCreate annual, quarterly and monthly marketing plan across all marketing platforms
\n\u2022\tIntegrate SEO, PPC, Social Media, Email marketing, blog partners, and customer acquisition plans
\n\u2022\tReport monthly on results<\/p>\n
QUALIFICATIONS
\n\u2022\t5-7 years e-commerce marketing experience
\n\u2022\t5-7 years in creating online marketing strategy and plans
\n\u2022\tSolid understanding of e-commerce and direct to consumer marketing
\n\u2022\tStrong strategic thinking combined with great execution
\n\u2022\tExcellent writing and copy writing skills
\n\u2022\tStrong project management skills
\n\u2022\tStrong collaboration, communication and presentation skills; ability to present to many different levels of company management<\/p>\n
WHO WE ARE
\nOne of the most admired and respected publishing companies in the United States, Chronicle Books was founded in 1967 and over the years has developed a reputation for award-winning, innovative books. Our independent company continues to challenge conventional publishing wisdom, setting trends in both subject and format across a list that is as diverse as it is distinctive. We seek and hire people who are committed to the frank exchange of ideas and who foster an atmosphere of mutual accountability and trust to help us succeed. In short, we see things differently: we believe in collaboration, we focus on design and quality, and we have a passion for surprising and delighting our readers. <\/p>\n
TO APPLY
\nPlease email your cover letter and resume to jobs@chroniclebooks.com, specifying \u201cE-Commerce Marketing Manager\u201d in the subject line. <\/p>\n
**No calls please!**<\/p>\n","protected":false},"excerpt":{"rendered":"
Chronicle Books seeks an experienced online marketer to drive traffic, conversion and revenue for MyChronicleBooks, a new line of personalized books and gifts for kids at www.mychroniclebooks.com. This role works closely with the product development, web site, IT, and marketing teams as well as outside agencies to build an integrated marketing plan across multiple online […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3306","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3306"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3306\/revisions"}],"predecessor-version":[{"id":3307,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3306\/revisions\/3307"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3306"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}