The Manager, Integrated Marketing plays an integral role in developing the sales, marketing and promotion strategies for the PEOPLE Group including PEOPLE and PEOPLE.com. The Manager will collaborate with both print and digital sales. The position combines creative \u201cbig\u201d idea\/platform creation, partnership development, presentation skills and program execution.<\/p>\n
Primary Responsibilities:<\/p>\n
\u2022 Idea generation and program development: Work with sales and marketing colleagues to develop integrated opportunities across print, digital, mobile, tablet, event, retail and more to maximize advertising partnerships; Manage digital-only opportunities within select categories.<\/p>\n
\u2022 Presentation Writing: Work with multiple departments (i.e. strategic research, creative services and events) to create compelling proposals, presentations, marketing concepts and\/or positioning<\/p>\n
\u2022 Program Management: Responsible for managing all aspects of assigned category and custom marketing programs, events and promotions from conception through implementation<\/p>\n
\u2022 Category development: Support the Integrated Marketing Director in the development of category-specific strategies including competitive landscape\/sales opportunities<\/p>\n
\u2022 Client Meetings: Accompany sales reps and\/or marketing management on sales calls to present marketing platforms and client-specific opportunities<\/p>\n
\u2022 Management: Oversee and manage Integrated Marketing Associate<\/p>\n
Qualifications:
\n\u2022 Bachelor\u2019s degree required, minimum 6-7 years marketing experience, preferably in media\/advertising. Digital experience required.<\/p>\n
\u2022 Team player, self-starter who is also extremely innovative, professional and resourceful<\/p>\n
\u2022 Must have strong creative skills and extensive experience in developing compelling integrated marketing programs<\/p>\n
\u2022 Knowledge of advertising sales, digital media and related research (MRI, PIB, @Plan, etc.)<\/p>\n
\u2022 Strong writing skills required<\/p>\n
Please send resumes to:<\/p>\n
Randi_Weintraub@TimeInc.com<\/p>\n","protected":false},"excerpt":{"rendered":"
The Manager, Integrated Marketing plays an integral role in developing the sales, marketing and promotion strategies for the PEOPLE Group including PEOPLE and PEOPLE.com. The Manager will collaborate with both print and digital sales. The position combines creative \u201cbig\u201d idea\/platform creation, partnership development, presentation skills and program execution. Primary Responsibilities: \u2022 Idea generation and program […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3471","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3471"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3471\/revisions"}],"predecessor-version":[{"id":3472,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3471\/revisions\/3472"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3471"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}