{"id":3504,"date":"2013-08-15T17:52:41","date_gmt":"2013-08-15T17:52:41","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=3504"},"modified":"2013-08-15T17:52:41","modified_gmt":"2013-08-15T17:52:41","slug":"pgoa-media-associate-integrated-marketing-manager","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/3504","title":{"rendered":"PGOA Media Associate Integrated Marketing Manager"},"content":{"rendered":"<p><b><span style=\"text-decoration: underline;\">Overall scope of position:<\/span><\/b><\/p>\n<p>Under the direction of the Integrated Marketing Director, coordinate and manage Marketing Department projects, blogger programs and digital campaigns. Manage select projects start to finish. Manage event execution.<\/p>\n<p><b><span style=\"text-decoration: underline;\">Primary responsibilities:<\/span><\/b><\/p>\n<p><b>Coordinating, conceptualizing and executing projects in part or entirely, as assigned by Marketing project managers <\/b><\/p>\n<ul>\n<li>Help ideate and manage all aspects of assigned projects, meeting deadlines and matching project criteria<\/li>\n<li>Research and traffic aspects and elements of projects, internally and externally (to clients, partners and suppliers)<\/li>\n<li>Track program progress and prepare final reports for internal use and for clients<\/li>\n<\/ul>\n<p><b>Coordinate the successful execution of digital programs and campaigns<\/b><\/p>\n<ul>\n<li>Insure that all elements of sold digital programs are executed successfully, on time and on budget<\/li>\n<li>Coordinate with involved internal &amp; external departments including Development, Ad Ops, Editorial, Print Production, Sales and Marketing. Coordinate with clients and outside suppliers as needed.<\/li>\n<\/ul>\n<p><b>Coordinate blogger programs. Manage bloggers and blogger communication<\/b><\/p>\n<ul>\n<li>With other marketing department members, originate blogger program ideas and help execute proposals and presentations<\/li>\n<li>Insure that all elements of blogger programs are executed successfully, on time and on budget<\/li>\n<\/ul>\n<p><b>Sales planning<\/b><\/p>\n<ul>\n<li>Create strategic media plans across multiple platforms, develop internal IOs for clients and ad ops, create spreadsheets and complete client RFPs<\/li>\n<\/ul>\n<p><b>Manage event execution<\/b><\/p>\n<ul>\n<li>Originate and execute client events including vendor selection, creative support materials, schedule and budget management<\/li>\n<\/ul>\n<p><b>Work with sales staff\/ad ops to track pacing and performance<\/b><\/p>\n<p><b>Update research reports (comScore) and sales materials monthly<\/b><\/p>\n<p><b><span style=\"text-decoration: underline;\">Essential skills<\/span><\/b><\/p>\n<ul>\n<li>Ability to take direction and apply original thinking toward successful execution of assigned work<\/li>\n<li>Good writing and communication skills<\/li>\n<li>Strong organizational skills with flawless attention to detail<\/li>\n<li>Facility understanding and applying standard research tools (comScore, MRI, Google Analytics, etc.)<\/li>\n<li>Facility with standard department software: Word\/Pages, PowerPoint\/Keynote, Excel, Acrobat<\/li>\n<\/ul>\n<p>1-2 years magazine marketing, media, ad agency, digital agency or public relations experience.<\/p>\n<p>&nbsp;<\/p>\n<p>Reports to the Integrated Marketing Director.<\/p>\n<p>&nbsp;<\/p>\n<p>Please email resume to marketingjobs@pgoamedia.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Overall scope of position: Under the direction of the Integrated Marketing Director, coordinate and manage Marketing Department projects, blogger programs and digital campaigns. Manage select projects start to finish. Manage event execution. Primary responsibilities: Coordinating, conceptualizing and executing projects in part or entirely, as assigned by Marketing project managers Help ideate and manage all aspects [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3504","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3504"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3504\/revisions"}],"predecessor-version":[{"id":3505,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3504\/revisions\/3505"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3504"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}