{"id":3512,"date":"2013-08-20T13:52:26","date_gmt":"2013-08-20T13:52:26","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=3512"},"modified":"2013-08-20T13:52:26","modified_gmt":"2013-08-20T13:52:26","slug":"associate-director-brand-insights-real-simple","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/3512","title":{"rendered":"Associate Director, Brand Insights – Real Simple"},"content":{"rendered":"\n\n\n
The Associate Director will work directly the proprietary and syndicated research teams, as well as marketing and sales to grow Real Simple revenue. He\/She will be responsible for communicating Real Simple\u2019s brand positioning in the marketplace, including the development of general and category presentations, sales materials and trade communications. The ideal candidate will be able to skillfully analyze data and develop brand-specific marketing strategies, presentations, collateral and materials by strategically and creatively turning facts and statistics into compelling brand stories.<\/p>\n

Responsibilities:
\n\u2022 Responsible for all print and digital sales and marketing materials, including category, account and brand presentations as needed
\n\u2022 Work closely with R&I department to craft\/fine tune the Real Simple brand story based on syndicated and proprietary research findings
\n\u2022 Analyze and release MRI, comScore, Nielsen @Plan, and AdMeasure data when released to sales and marketing teams in a concise manner along with talking points, sales materials and advertiser results
\n\u2022 Respond to research requests from the sales and marketing teams for RFP\u2019s and presentations, including syndicated runs and marketplace & industry information
\n\u2022 Primary brand contact for \u201cSolution Seekers\u201d reader panel team while working in conjunction with R&I, directing panel research efforts, constructing surveys, and packaging results for sales team
\n\u2022 Responsible for monitoring advertising and category trends relevant to the brand and advertisers and presenting them to the sales and marketing team
\n\u2022 Work closely with Integrated Marketing and the VP, Marketing on the development of any needed sales collateral and brand positioning tools including, but not limited to proprietary research and packaging, media kit sheets, sell sheets, competitive overview, etc.
\n\u2022 Brainstorm with the Integrated Marketing team on custom marketing solutions and develop supporting research\/industry insights to strengthen the idea
\n\u2022 Oversee Associate Manager of Brand Insights<\/p>\n

Qualifications:<\/p>\n

o Must be resourceful, proactive, detail-oriented and able to thrive in a fast-paced environment<\/p>\n

o Exceptional writing skills along with strong creative marketing and storytelling skills.<\/p>\n

o 7+ years of related media marketing experience, including presentation development, research and brand strategy.
\no Possess working knowledge of research tools (MRI, Ad Measure, MMR, ABC, PIB, @plan, comScore, etc.).<\/p>\n

o Strong knowledge of the magazine, marketing and media business.<\/p>\n

o Computer skills including PowerPoint, Word and Excel. Keynote a plus.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Please send all resumes to, randi_weintraub@timeinc.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Associate Director will work directly the proprietary and syndicated research teams, as well as marketing and sales to grow Real Simple revenue. He\/She will be responsible for communicating Real Simple\u2019s brand positioning in the marketplace, including the development of general and category presentations, sales materials and trade communications. The ideal candidate will be able […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3512","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3512"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3512\/revisions"}],"predecessor-version":[{"id":3513,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3512\/revisions\/3513"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3512"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}