Job Summary:
\nThe Sr. Marketing Mgr manages the day-to-day marketing, promotion and merchandising activity around print, digital and additional brand assets. This position oversees the creation, development and management of proposals, revenue generating marketing strategies\/out-of-the-box advertiser solutions, merchandising opportunities and marketing partnerships.<\/p>\n
The Senior Marketing Manager works closely with other Marketing team members as well as internal Meredith colleagues and external agencies\/clients\/vendors to create, write and pitch integrated marketing proposals, and execute sold programs.<\/p>\n
This position creates copy and collaborates with the Marketing Director and Creative Director to develop and write strategic sales presentations and media kit materials.<\/p>\n
The Senior Marketing Manager manages current signature programs\/events and develops new programs that best support and enhance the brand.<\/p>\n
This person also has the opportunity to become further involved in the Meredith digital landscape, as well as research initiatives.<\/p>\n
Essential Job Functions<\/p>\n
60% – Creates, develops and manages proposals around our print, digital and related brand assets, and executes sold programs.
\n15% – Manages and develops signature programs\/promotions\/events.
\n15% – Works closely with Marketing Director to develop strategic sales presentations to help support brand stories. Creates copy and collaborates with art department and Marketing Director to develop sales and media kit materials.
\n5% – Works with Marketing Director to develop strategic marketing alliances to help drive sales and revenue
\n5% – Attends Sales Calls to pitch integrated marketing solutions and \/or promotional programs\/ideas
\nJob Requirements:
\nMinimum Qualifications:
\nAll must be met to be considered.<\/p>\n
Education:
\nBachelor’s degree in Marketing or a related field, or equivalent training and\/or experience<\/p>\n
Experience:
\nSix to eight years of magazine promotion\/merchandising experience and prior experience in all aspects of merchandising and sales promotion
\nSpecific Knowledge, Skills and Abilities:
\nProficiency in all Microsoft programs necessary
\nMust be a creative and strategic thinker with the ability to develop customer-focused merchandising programs
\nExcellent verbal and written communication skills
\nStrong business and promotional copywriting skills
\nStrong project management skills
\nAbility to work well with sales and marketing staff, other internal departments, clients and outside vendors
\nAbility to manage multiple projects simultaneously and meet deadlines
\nMust be highly organized with attention to detail
\nAbility to work in a team-oriented, fast-paced environment
\nResearch experience helpful
\nStrong business writing, project management, and communication skills
\nAbility to demonstrate a high level of creativity and team spirit
\nOnline experience not necessary but is also a plus<\/p>\n
To apply:<\/p>\n