The Lifestyle Group seeks a seasoned, strategic Vice President for a critical leadership role in the development and execution of brand platforms across all Lifestyle Group brands\u2019 (including All You, Cooking Light\/MyRecipes, Health, Real Simple, This Old House, Coastal Living, Southern Living, and Sunset) print and digital assets as well as the ongoing development of marketing and sales collateral and tools.<\/p>\n
As a key member of the Brand Management team, the VP will work seamlessly with all divisions within the brands including: edit, on-line, sales, public relations, finance, consumer marketing, other internal resources and external vendors. The VP will lead a team in developing and implementing a marketing strategy and plan which provides comprehensive marketing programs and sales development tools. <\/p>\n
Responsibilities:<\/p>\n
\u2022 Responsible for the strategy and day-to-day direction for the Lifestyle Group Marketing team and marketing programs for the Lifestyle Group
\n\u2022 Works closely with the SVP, Group Publisher and Lifestyle Group Marketing leads on developing creative program solutions, category packages, and client specific proposals
\n\u2022 Responsible for marketing budget, staff training, evaluation and development
\n\u2022 Responsible for program development (ie: \u201cbig ideas\u201d) and their execution across all categories
\n\u2022 Strengthen existing and develop new strategic partnerships for integrated marketing and promotional events, sales\/brand positioning materials and presentations, and added value\/merchandising
\n\u2022 Development of brand platform strategies and revenue growth strategies <\/p>\n
Qualifications:<\/p>\n
\u2022 Must be a creative thinker that is organized and possesses strong communication and presentation skills
\n\u2022 Must have ability to effectively multi-task and work collaboratively with several divisions such as sales, digital, broadcast, marketing, as well as edit
\n\u2022 Strong motivator with proven experience managing staff and teams
\n\u2022 Proven record in cross-functional collaboration and brainstorm
\n\u2022 Equally willing to be both a creative thinker and hands-on executer. Is adept at delegating with clear direction
\n\u2022 8-10 years experience in magazine or client side marketing
\nPlease send all resumes to Randi Weintraub, randi_weintraub@timeinc.com.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Lifestyle Group seeks a seasoned, strategic Vice President for a critical leadership role in the development and execution of brand platforms across all Lifestyle Group brands\u2019 (including All You, Cooking Light\/MyRecipes, Health, Real Simple, This Old House, Coastal Living, Southern Living, and Sunset) print and digital assets as well as the ongoing development of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3617","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3617"}],"version-history":[{"count":2,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3617\/revisions"}],"predecessor-version":[{"id":3619,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3617\/revisions\/3619"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3617"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}