{"id":3653,"date":"2014-01-21T00:33:00","date_gmt":"2014-01-21T00:33:00","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=3653"},"modified":"2014-01-21T00:33:00","modified_gmt":"2014-01-21T00:33:00","slug":"marketing-manager-retentionrenewals-cooking-light-sunset","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/3653","title":{"rendered":"Marketing Manager, Retention\/Renewals – Cooking Light & Sunset"},"content":{"rendered":"

For over 25 years, Cooking Light has been a leader in the Epicurean space, helping readers eat smart, be fit and live life deliciously. With fresh ideas and a flavor all its own, Cooking Light uniquely blends its modern approach to food and contemporary coverage of entertaining, health and beauty to bring great taste, style and balance to 11.2 million readers each month. The Cooking Light portfolio includes books, online, mobile, licensed food products and continues to grow!<\/p>\n

Sunset was founded in 1898 and has become the premier guide to life in the West. Sunset covers the newest and best ideas in home design, garden, food and entertaining and travel in the 13 Western states. Published monthly in a fully designed tablet version and five regional print editions, Sunset inspires its nearly 5 million readers to achieve the dream of living in the West.<\/p>\n

The Manager, Subscriber Retention will be responsible for developing and implementing strategic initiatives across Cooking Light & Sunset. This individual will develop and execute retention marketing plans across print, digital and mobile platforms to build loyalty and retain subscribers. The Manager is responsible for identifying and implementing new growth opportunities across all marketing channels. He or she will be a critical member of the consumer marketing team and will have exposure to senior management; an Associate Manager will report into this Manager.<\/p>\n

Key Responsibilities:
\n\u2022 Develop and implement marketing strategy to achieve brand goals
\n\u2022 Create and own marketing plans for renewal and payment channels including identifying growth opportunities and developing recommendations based on marketing results
\n\u2022 Maintain ownership of all retention activities for brand and increase subscriber retention through all print and digital channels
\n\u2022 Develop email CRM strategy to engage customers, enhance relationships and drive loyalty; interact with brand stakeholders including Editorial and Sales\/Marketing
\n\u2022 Be the \u201cgo-to\u201d retention expert
\n\u2022 Act as brand liaison across key stakeholder groups for the tablet edition of the magazine
\n\u2022 Contribute to and \/ or own ad hoc projects for the brands or division such as modernization, pricing strategy, premium development and specialized task forces
\n\u2022 Own and manage monthly retention reconciliations, forecasting and budgeting<\/p>\n

Key Qualifications:
\n\u2022 5+ years of direct marketing experience
\n\u2022 Previous management experience preferred
\n\u2022 History of achievement and legacy of making an impact in previous roles
\n\u2022 Top-notch analytical capabilities and Excel proficiency; quantitative experience required
\n\u2022 Detail oriented and results-focused
\n\u2022 Ability to prioritize and maintain focus on the \u201cbig picture\u201d
\n\u2022 Ability to think both creatively and strategically
\n\u2022 Self-starter who can work both independently and in a team environment
\n\u2022 Ability to multi-task and perform in a fast paced, changing environment
\n\u2022 Ability to build relationships across multiple groups, communicate effectively with peers and upper management, and get buy-in
\n\u2022 Ability to lead and motivate team members
\n\u2022 Bachelor\u2019s degree required, MBA a plus <\/span><\/span><\/p>\n

\u2022 Prior publishing and customer retention experience a plus<\/span><\/span><\/p>\n

To apply, please use the following link, http:\/\/jobs.brassring.com\/1033\/ASP\/TG\/cim_home.asp?partnerid=391&siteid=5161&codes=NXXX<\/a>,<\/span>140480BR.<\/span><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

For over 25 years, Cooking Light has been a leader in the Epicurean space, helping readers eat smart, be fit and live life deliciously. With fresh ideas and a flavor all its own, Cooking Light uniquely blends its modern approach to food and contemporary coverage of entertaining, health and beauty to bring great taste, style […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3653","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3653"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3653\/revisions"}],"predecessor-version":[{"id":3654,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3653\/revisions\/3654"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3653"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}