{"id":3724,"date":"2014-03-27T21:44:25","date_gmt":"2014-03-27T21:44:25","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=3724"},"modified":"2014-03-27T21:44:25","modified_gmt":"2014-03-27T21:44:25","slug":"brand-insights-manager-cooking-light","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/3724","title":{"rendered":"Brand Insights Manager &#8211; Cooking Light"},"content":{"rendered":"<table cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"middle\">The Manager will work directly with the Executive Director, the syndicated and proprietary research teams, as well as marketing and sales to help grow revenue for Cooking Light and MyRecipes. The ideal candidate will be able to skillfully analyze data and develop brand and category-specific presentations, sell sheets and other sales materials by strategically and creatively turning facts and statistics into compelling brand stories. The position combines creative thinking, organizational and analytical skills as well as the ability to work closely with many internal groups.<\/p>\n<p>Responsibilities:<br \/>\n\u2022 Work closely with Executive Director on the development of any needed sales collateral and brand positioning tools including, but not limited to presentations, media kit sheets, sell sheets, competitive overviews etc.<br \/>\n\u2022 Responsible for updating print and digital sales and marketing materials (category presentations, placemats, reference materials etc.) as new research data is released<br \/>\n\u2022 Analyze, package and disseminate advertiser results as AdMeasure data is released. Collaborate with Executive Director on creation of sales materials that showcase Cooking Light\u2019s leadership in key categories<br \/>\n\u2022 Respond to research requests from the sales and marketing teams for RFP\u2019s and presentations, including syndicated runs and marketplace &amp; industry information<br \/>\n\u2022 Run and analyze Kantar data to create SOM reports, category analyses and advertiser prospecting reports<br \/>\n\u2022 Work with the Executive Director and proprietary research team to develop and conduct research with the \u201cTasteMakers\u201d consumer panel and package results for management, sales and advertisers<br \/>\n\u2022 Brainstorm with the Integrated Marketing team on custom marketing solutions, mailers, email blasts etc. and develop supporting research\/industry insights to strengthen the idea<br \/>\n\u2022 Responsible for monitoring advertising and category trends relevant to the brand and advertisers and presenting them to the sales and marketing team<\/p>\n<p>Qualifications:<br \/>\n\u2022 Bachelor\u2019s degree and 5 &#8211; 7 years media marketing\/research experience, including presentation development, research and brand strategy<br \/>\n\u2022 Candidate must be an enthusiastic creative thinker and team player with a solid knowledge of marketing, print and digital research and the media business<br \/>\n\u2022 Must be resourceful, proactive, detail-oriented and able to thrive in a fast-paced environment<br \/>\n\u2022 Exceptional communication skills (written and verbal) along with strong creative storytelling skills<br \/>\n\u2022 Strong project management and organizational skills<br \/>\n\u2022 Knowledge of print and digital research tools (MRI, Ad Measure, MMR, AAM, PIB, @plan, comScore, Omniture, Media Radar etc.)<br \/>\n\u2022 Proficient in PowerPoint, Word and Excel<\/p>\n<p>&nbsp;<\/p>\n<p>Please send resumes to <a href=\"mailto:randi_weintraub@timeinc.com\">randi_weintraub@timeinc.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>The Manager will work directly with the Executive Director, the syndicated and proprietary research teams, as well as marketing and sales to help grow revenue for Cooking Light and MyRecipes. The ideal candidate will be able to skillfully analyze data and develop brand and category-specific presentations, sell sheets and other sales materials by strategically and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3724","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3724"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3724\/revisions"}],"predecessor-version":[{"id":3725,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3724\/revisions\/3725"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3724"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}