{"id":3731,"date":"2014-04-01T22:50:14","date_gmt":"2014-04-01T22:50:14","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=3731"},"modified":"2014-04-01T22:50:39","modified_gmt":"2014-04-01T22:50:39","slug":"senior-manager-integrated-marketing-entertainment-weekly","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/3731","title":{"rendered":"Senior Manager, Integrated Marketing &#8211; Entertainment Weekly"},"content":{"rendered":"<table cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"middle\">Champions of quality entertainment\u2026this is Entertainment Weekly\u2019s DNA. The industry and our consumers trust EW to deliver the best content across all platforms. Representing a diverse portfolio of products and platforms including Entertainment Weekly Magazine, EW.com, mobile, iPhone and social media platforms, the EW Marketing Team brings these products to life in unique, engaging and custom ways for advertising partners and consumers alike.The Senior Manager, Integrated Marketing plays an integral role in developing the sales, marketing and promotion strategies, collaborating with sales on select advertising categories. The position combines creative \u201cbig\u201d idea\/platform creation, partnership development, pre and post-sale management of custom solutions.<\/p>\n<p>Primary Responsibilities:<\/p>\n<p>\u2022 Idea generation and program development: Work with sales and marketing colleagues to develop custom digital and integrated opportunities leveraging all available platforms<br \/>\n\u2022 Product Marketing: Serve as product marketing expert for assigned new products and specials<br \/>\n\u2022 Presentation Writing: Work with multiple departments (i.e. strategic research, creative services and outside vendors) to create compelling proposals, presentations, marketing concepts and\/or positioning<br \/>\n\u2022 Program Management: Responsible for managing all aspects of assigned category and custom marketing programs, from conception through implementation<br \/>\n\u2022 Category development: Support sales in the development of category-specific strategies including competitive landscape\/sales opportunities<br \/>\n\u2022 Industry Expertise: Be in the know on the industry and how what other companies are doing could benefit our offerings across competitive landscape\/sales opportunities<br \/>\n\u2022 Client Meetings: Accompany sales reps and\/or marketing management on sales calls to present marketing platforms and client-specific opportunities<\/p>\n<p>Qualifications:<br \/>\n\u2022 Bachelor\u2019s degree required, minimum 5-7 years marketing experience, preferably in media\/advertising. Digital experience required.<br \/>\n\u2022 Team player, self-starter who is also extremely innovative, professional and resourceful<br \/>\n\u2022 Must have strong creative skills and extensive experience in developing compelling digital marketing programs<br \/>\n\u2022 Knowledge of advertising sales, digital media and related research(MRI, @Plan, ComScore etc.)<br \/>\n\u2022 Strong writing skills required<\/p>\n<p>&nbsp;<\/p>\n<p>Please send resumes to <a href=\"mailto:randi_weintraub@timeinc.com\">randi_weintraub@timeinc.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Champions of quality entertainment\u2026this is Entertainment Weekly\u2019s DNA. The industry and our consumers trust EW to deliver the best content across all platforms. Representing a diverse portfolio of products and platforms including Entertainment Weekly Magazine, EW.com, mobile, iPhone and social media platforms, the EW Marketing Team brings these products to life in unique, engaging and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3731","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3731"}],"version-history":[{"count":2,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3731\/revisions"}],"predecessor-version":[{"id":3733,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3731\/revisions\/3733"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3731"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}