ESSENCE magazine is looking for an Integrated Marketing Manager who will be responsible for the strategic development and activation of integrated marketing programs for advertisers across multiple categories. Reporting to the Senior Director of Marketing, the Integrated Marketing Manager will collaborate with the sales team to develop revenue generating multiplatform programs that include print custom content, digital, social media, events and more. <\/p>\n
Responsibilities include:
\n\u2022 Conceptualize, develop and write multiplatform advertiser marketing proposals based on client objectives
\n\u2022 Management and execution of sold\/sponsored marketing programs, including: advertorials, sweepstakes, contests, online integration, events, etc.
\n\u2022 Manage budgets, overall execution, timelines and generating post-program recaps for program execution
\n\u2022 Knowledge of standard media research such as MRI
\n\u2022 Manage day to day requests from sales staff
\n\u2022 Explore partnership opportunities for designated categories
\n\u2022 Accompany sales team on clients calls to present programs<\/p>\n
Qualifications:
\nIdeal candidate must have a balance of strategic and creative ability, is a team player, and thrives working in a fast-paced environment and can juggle multiple projects with ease. Experience with print, digital, social media and mobile. Candidate must be well versed in Microsoft Outlook, PowerPoint, Word and Excel, and have strong copywriting, storytelling and proofreading skills. Minimum of 5+ years of marketing experience.<\/p>\n
Please email resumes to Diana_cotumaccio@timeinc.com<\/p>\n","protected":false},"excerpt":{"rendered":"
ESSENCE magazine is looking for an Integrated Marketing Manager who will be responsible for the strategic development and activation of integrated marketing programs for advertisers across multiple categories. Reporting to the Senior Director of Marketing, the Integrated Marketing Manager will collaborate with the sales team to develop revenue generating multiplatform programs that include print custom […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3758","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3758"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3758\/revisions"}],"predecessor-version":[{"id":3759,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3758\/revisions\/3759"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3758"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}