{"id":3784,"date":"2014-06-02T17:41:23","date_gmt":"2014-06-02T17:41:23","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=3784"},"modified":"2014-06-02T17:41:23","modified_gmt":"2014-06-02T17:41:23","slug":"digital-marketing-director-people","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/3784","title":{"rendered":"Digital Marketing Director &#8211; PEOPLE"},"content":{"rendered":"<p>Responsible for driving ad sales revenue through the proactive and advertiser-specific development of digital advertising solutions that support advertiser objectives and enhance audience value across PEOPLE Digital including mobile, video, display and social.  Lead in pre and post-sale management of custom solutions in conjunction with integrated marketing.<\/p>\n<p>Key Responsibilities:<br \/>\n\u2022 Manage a Team of four (4) digital marketers<br \/>\n\u2022 Lead pre and post-sale management of custom advertiser solutions within assigned categories<br \/>\n\u2022 Serve as primary liaison with edit, product and legal teams for pre-sale approvals on custom solutions<br \/>\n\u2022 Oversee custom pitch proposals across all advertising categories<br \/>\n\u2022 Manage digital marketing team members in the pre and post-sale implementation of solutions<br \/>\n\u2022 Work with National Sales Director to develop most compelling audience positioning and sales story for the entire site and specific content areas.<br \/>\n\u2022 Oversee development of all site sales materials<br \/>\n\u2022 Serve as product marketing expert for assigned new products and specials<br \/>\n\u2022 Oversee development and maintenance of marketing collateral and research for key new products, categories and specials<br \/>\n\u2022 Capture category needs and proactively identify new digital opportunities that leverage edit, product and external vendor capabilities<br \/>\n\u2022 Analyze competitive sites and provide quarterly capability reviews &#8212; ad sizes, custom opportunities, new content areas<br \/>\n\u2022 Attend and represent team at internal and external meetings<br \/>\n\u2022 Oversee development of recaps\/case studies as needed<\/p>\n<p>Specific Attributes:<br \/>\n\u2022 At least 10 years of successful digital marketing and sales\/support experience<br \/>\n\u2022 Creative and strategic thinker<br \/>\n\u2022 Excellent proposal and written communication skills<br \/>\n\u2022 Excellent interpersonal skills; able to navigate matrixed environment<br \/>\n\u2022 Strong presentation skills; comfortable presenting to senior advertising partners<br \/>\n\u2022 Highly detail-oriented<br \/>\n\u2022 Flexible and able to adapt to change within newly evolving group<br \/>\n\u2022 Able to juggle and prioritize multiple projects<br \/>\n\u2022 Working knowledge and ability to interpret online metrics and research tools (i.e. comScore, @plan, Omniture)<br \/>\n\u2022 Strong time management and organizational skills<br \/>\n\u2022 Must be proficient in PowerPoint, Word and Excel<br \/>\n\u2022 Mobile and Integrated marketing experience a plus<\/p>\n<p>                                                                                                                                                Please email resumes to randi_weintraub@timeinc.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Responsible for driving ad sales revenue through the proactive and advertiser-specific development of digital advertising solutions that support advertiser objectives and enhance audience value across PEOPLE Digital including mobile, video, display and social. Lead in pre and post-sale management of custom solutions in conjunction with integrated marketing. Key Responsibilities: \u2022 Manage a Team of four [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3784","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3784"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3784\/revisions"}],"predecessor-version":[{"id":3785,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3784\/revisions\/3785"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3784"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}