{"id":3787,"date":"2014-06-12T01:04:28","date_gmt":"2014-06-12T01:04:28","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=3787"},"modified":"2014-06-12T01:04:28","modified_gmt":"2014-06-12T01:04:28","slug":"director-integrated-marketing-southern-living","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/3787","title":{"rendered":"Director, Integrated Marketing &#8211; Southern Living"},"content":{"rendered":"<table cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"middle\">Southern Living is looking for a Marketing Director to oversee all planning, creation, and execution of integrated marketing platforms and initiatives designed to generate advertising revenue across the Southern Living brand.<\/p>\n<p>Specific responsibilities will include:<\/p>\n<ul>\n<li>Collaborate with key stakeholders to define the brand vision and values; and ensure consistent messaging to advertisers in marketing materials and collateral.<\/li>\n<li>Create strategic cross-media marketing opportunities and brand platforms for advertisers.<\/li>\n<li>Work with advertising staff to identify key category growth opportunities and develop solution-based programs to grow advertising revenues.<\/li>\n<li>Manage the RFP process; access and evaluate opportunities; and provide client-ready responses which successfully support the sales effort to win the business.<\/li>\n<li>Conceptualize and write proactive larger-scale, custom integrated presentations and proposals.<\/li>\n<li>Attend client sales calls to present integrated marketing concepts.<\/li>\n<li>Develop relationships with third party organizations and vendors to enhance arsenal of integrated marketing offerings for the brand.<\/li>\n<li>Manage communication of market research trends to sales team and clients.<\/li>\n<li>Conduct primary and secondary brand and competitive research. Work with corporate research team where appropriate.<\/li>\n<li>Oversee development and production of creative materials to support sales including presentations, proposals, advertorials, and promotional materials.<\/li>\n<li>Oversee marketing team\u2019s execution of integrated marketing programs with clients.<\/li>\n<li>Supervise training and professional development of marketing team members.<\/li>\n<li>Manage the development and execution of events designed to excite and attract consumers and advertisers.<\/li>\n<\/ul>\n<p>Qualifications:<\/p>\n<ul>\n<li>Minimum 10+ years experience, preferably in magazine sales\/marketing. Minimum 3+ years digital media marketing experience<\/li>\n<li>Strong project management and leadership skills<\/li>\n<li>Collaborative approach to partnership with the sales and editorial teams<\/li>\n<li>Strong motivator with ability to conceptualize unique platforms on his\/her feet<\/li>\n<li>Exceptional proposal writing and presentation skills with extensive background generating multi- platform, integrated programs<\/li>\n<li>Comprehensive knowledge of various online advertising platforms, creative executions, and ad serving technologies<\/li>\n<li>Organization, creativity and ability to communicate clearly with sales staff, team members, advertising clients and vendors<\/li>\n<li>Ability to work collaboratively with all brands at Time Inc.<\/li>\n<li>Candidate must be an enthusiastic creative thinker and team player<\/li>\n<\/ul>\n<p>Please email resumes to <a href=\"mailto:randi_weintraub@timeinc.com\">randi_weintraub@timeinc.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Southern Living is looking for a Marketing Director to oversee all planning, creation, and execution of integrated marketing platforms and initiatives designed to generate advertising revenue across the Southern Living brand. Specific responsibilities will include: Collaborate with key stakeholders to define the brand vision and values; and ensure consistent messaging to advertisers in marketing materials [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3787","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3787"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3787\/revisions"}],"predecessor-version":[{"id":3788,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3787\/revisions\/3788"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3787"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}