The Associate Manager, Integrated Marketing plays an integral role in developing the sales, marketing and promotion strategies for the PEOPLE Group including PEOPLE and PEOPLE.com. The Associate Manager will collaborate with both print and digital sales on the Beverage, Fashion, Retail, Travel, Home and Beauty categories. The position combines creative \u201cbig\u201d idea\/platform creation, partnership development, presentation skills and program execution.<\/p>\n
Primary Responsibilities:
\nIdea generation and program development: Work with sales and marketing colleagues to develop integrated opportunities across print, digital, mobile, tablet, event, retail and more to maximize advertising partnerships
\nPresentation Writing: Work with multiple departments (i.e. strategic research, creative services and events) to create compelling proposals, presentations, marketing concepts and\/or positioning
\nProgram Management: Responsible for managing all aspects of assigned category and custom marketing programs, events and promotions from conception through implementation
\nCategory development: Support the Integrated Marketing Director in the development of category-specific strategies including competitive landscape\/sales opportunities
\nClient Meetings: Accompany sales reps and\/or marketing management on sales calls to present marketing platforms and client-specific opportunities<\/p>\n
Qualifications:
\nBachelor\u2019s degree required, minimum 4 years marketing experience, preferably in media\/advertising. Digital experience required.
\nTeam player, self-starter who is also extremely innovative, professional and resourceful
\nMust have strong creative skills and extensive experience in developing compelling integrated marketing programs
\nKnowledge of advertising sales, digital media and related research (MRI, PIB, @Plan, etc.)
\nStrong writing skills required<\/p>\n
Please send resumes to Diana_cotumaccio@timeinc.com<\/p>\n","protected":false},"excerpt":{"rendered":"
The Associate Manager, Integrated Marketing plays an integral role in developing the sales, marketing and promotion strategies for the PEOPLE Group including PEOPLE and PEOPLE.com. The Associate Manager will collaborate with both print and digital sales on the Beverage, Fashion, Retail, Travel, Home and Beauty categories. The position combines creative \u201cbig\u201d idea\/platform creation, partnership development, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3791","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3791"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3791\/revisions"}],"predecessor-version":[{"id":3792,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3791\/revisions\/3792"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3791"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}