{"id":3802,"date":"2014-06-23T05:33:59","date_gmt":"2014-06-23T05:33:59","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=3802"},"modified":"2014-06-23T05:33:59","modified_gmt":"2014-06-23T05:33:59","slug":"associate-manager-integrated-marketing-people-en-espanol-2","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/3802","title":{"rendered":"Associate Manager, Integrated Marketing &#8211; People en Espa\u00f1ol"},"content":{"rendered":"<p>People en Espa\u00f1ol, the most trusted voice in Hispanic culture, is seeking a seasoned marketer to support the brand on key projects and objectives.<\/p>\n<p>The Associate Manager of Integrated Marketing plays an integral role in developing and executing the merchandising, retail and Festival Channel &#038; promotions strategies for the People en Espa\u00f1ol. The position combines partnership development, presentation and promotional expertise and program execution. The Associate will collaborate with sales and marketing on the Retail Programs. Work closely with our editorial digital team, Digital project manager and producer and Associate Publisher of Marketing on the Festival Channel on PEPS.com and Festival promotions and media plan.  <\/p>\n<p>Primary Responsibilities:<br \/>\nIdea generation and program development: Work with sales and marketing colleagues to develop integrated opportunities across print, digital, mobile, tablet, event, retail and more to maximize advertising partnerships<br \/>\nProgram Management: Responsible for managing the daily workflow process including the prioritizing of presentations and follow-up on all materials delivered to sales partners<br \/>\nImplement marketing plans across multiple platforms: presentations, advertorials, merchandising programs, customized programs, and digital marketing programs<br \/>\nProgram execution:  elements related to retail, merchandising, and Festival promotions once they are bought ensuring that the client\u2019s brand, our brand and the program are properly represented.<br \/>\nCreating detailed timelines and budgets and managing those throughout the execution are key<br \/>\nWork with cross-functional teams including internal departments and external vendors<br \/>\n Qualifications:<br \/>\nTeam player, self-starter who is also extremely innovative, creative, professional and resourceful.<br \/>\nBachelor\u2019s degree required<br \/>\nMinimum 2-3 years marketing experience, media planning or promotions, and publishing (preferred).<br \/>\nIdeal candidate must be highly proactive, detail and solution-oriented.<br \/>\nAbility to multi-task and perform in a fast pace, changing environment<br \/>\nMust have strong verbal and written communication skills to effectively  build relationships both peers and upper management and  across multiple groups with<br \/>\nMust have experience in proposal writing.<br \/>\nDigital native with working knowledge of social and digital media platforms including Twitter and Facebook<br \/>\nProficiency with Spanish, conversation and reading (preferred)<br \/>\nPassion for Hispanic media \u2013 interest in celebrities, entertainment, digital is a plus.<br \/>\nStrong Microsoft word, power point and proficiency with Excel<br \/>\n                                                                                                                                                                Please send resume to randi.weintraub@timeinc.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>People en Espa\u00f1ol, the most trusted voice in Hispanic culture, is seeking a seasoned marketer to support the brand on key projects and objectives. The Associate Manager of Integrated Marketing plays an integral role in developing and executing the merchandising, retail and Festival Channel &#038; promotions strategies for the People en Espa\u00f1ol. The position combines [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3802","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3802"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3802\/revisions"}],"predecessor-version":[{"id":3803,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3802\/revisions\/3803"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3802"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}