Women\u2019s Health is seeking an Associate Director of Integrated Marketing to work in our New York-based Marketing Department. The overall goal of the Associate Director position is to write integrated marketing proposals and presentations that will help attract, maintain and increase both print and digital advertising business across a variety of categories. <\/p>\n
Responsibilities include: <\/p>\n
\u2022\tDevelop client specific concepts and programs to drive incremental print, digital and\/or sponsorship revenue
\n\u2022\tWrite integrated marketing proposals and presentations and sales materials for category specific clients
\n\u2022\tAct as partner with sales reps to develop sales strategy and drive category growth
\n\u2022\tParticipate in brainstorming sessions with sales and account management teams to answer RFPs
\n\u2022\tMeet with clients as needed to present proposals and\/or discuss added-value and marketing concepts and requirements
\n\u2022\tSpearhead the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, mailing, samplings, etc.)
\n\u2022\tParticipate in execution of signature events through management of client sponsorship
\n\u2022\tMaintain a big-picture outlook to help create and sell multi-advertiser and platform programs within assigned categories
\n\u2022\tPrepare program summaries upon completion of executed activities
\n\u2022\tWork within established budget guidelines and manage costs for all projects
\n\u2022\tManage production schedules for projects and produce excellent work within a deadline-oriented department<\/p>\n
Requirements
\n\u2022\tCollege degree (required)
\n\u2022\t4-5 years integrated industry or related experience
\n\u2022\tProven ability to identify, develop, sell and execute results-oriented programs
\n\u2022\tClose attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment
\n\u2022\tHigh energy with strong written and verbal communication skills
\n\u2022\tPolished presentation skills
\n\u2022\tAwareness of current culture as it relates to the brands and relevant promotional opportunities
\n\u2022\tAbility to work independently and within a team setting
\n\u2022\tExcellent working knowledge of Excel, Word and PowerPoint and the Internet
\n\u2022\tSome travel required; weekend work required with event execution<\/p>\n
Please send resumes to Laura.fry@rodale.com<\/p>\n","protected":false},"excerpt":{"rendered":"
Women\u2019s Health is seeking an Associate Director of Integrated Marketing to work in our New York-based Marketing Department. The overall goal of the Associate Director position is to write integrated marketing proposals and presentations that will help attract, maintain and increase both print and digital advertising business across a variety of categories. Responsibilities include: \u2022 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3819","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3819"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3819\/revisions"}],"predecessor-version":[{"id":3820,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3819\/revisions\/3820"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3819"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}