The VP of Marketing is a key member of the FORTUNE & MONEY executive team and will have the unique opportunity to engage with and influence all key assets of the brands including edit, sales, marketing, events, licensing etc. <\/p>\n
In this leadership role, you will work closely with FORTUNE and MONEY sales management, editorial management, product development, PR, research, consumer marketing and with other Time Inc. brands. You’ll build strategic integrated marketing programs across all platforms that deliver best-in-class client solutions, drive incremental brand revenue and realize brand strategy, vision and positioning for both FORTUNE and MONEY, both of which have recently launched new websites.<\/p>\n
Key to success will be a deep understanding of the respective brands, their full roster of assets and resources, and the advertising marketplace and categories essential to FORTUNE and MONEY (Technology, Financial and B2B). You will be responsible for leading a talented team focused on creating stand-out programs that meet client objectives and set FORTUNE, MONEY and Time Inc. apart from the competition. Partnering with sales and all relevant parties, you will oversee execution of sold programs to agency and client approval and execution. You will also be a partner with the entire management team in developing the long-term strategic vision for each brand.<\/p>\n
Primary Responsibilities:
\nBroad based ideation, program development: working with sales, marketing and creative colleagues to develop integrated solutions for Time Inc.\u2019s best customers
\nLead team in development of creative materials to support advertiser proposals: create compelling proposals, presentations, marketing concepts, sell sheets, etc.
\nCollaborate with sales colleagues to ensure client and agency satisfaction of program
\nLeverage Time Inc. assets to design stand-out programs that meet\/exceed client objectives, deliver innovation and detailed ROI to insure success and renewal
\nProject management: ultimately responsible for managing process and workflow including prioritizing, presentations and follow-up on all assets and ideas delivered to sales. Responsible for managing all aspects of assigned client list and category development and all aspects of custom-created marketing programs from concept through implementation.<\/p>\n
Experience and skills to include:
\n8 + years advertising media marketing experience
\nComfortable engaging with senior level client and agency publishing professionals
\nSuperior problem solving abilities, strong interpersonal skills and flexibility are critical. Must be a team player
\nAbility to think strategically and creatively in a solutions-oriented environment.
\nStrong verbal and written communication skills are important and must be comfortable in a public speaking role.
\nContact information :<\/p>\n
Name – Lourdes Saillant
\nTitle – Associate Director, Staffing (Time Inc.)
\nEmail id – Lourdes.Saillant@timeinc.come<\/p>\n","protected":false},"excerpt":{"rendered":"
The VP of Marketing is a key member of the FORTUNE & MONEY executive team and will have the unique opportunity to engage with and influence all key assets of the brands including edit, sales, marketing, events, licensing etc. In this leadership role, you will work closely with FORTUNE and MONEY sales management, editorial management, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3837","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3837"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3837\/revisions"}],"predecessor-version":[{"id":3838,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3837\/revisions\/3838"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3837"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}