Job Description:<\/p>\n
Champions of quality entertainment\u2026this is Entertainment Weekly\u2019s DNA. The industry and our consumers trust EW to deliver the best content across all platforms. Representing a diverse portfolio of products and platforms including Entertainment Weekly Magazine, EW.com, mobile, iPhone and social media platforms, the EW Marketing Team brings these products to life in unique, engaging and custom ways for advertising partners and consumers alike.<\/p>\n
The Associate Director, Integrated Marketing plays an integral role in developing the sales, marketing and promotion strategies, collaborating with sales on select advertising categories. The position combines creative \u201cbig\u201d idea\/platform creation, partnership development, pre and post-sale management of custom solutions.<\/p>\n
Primary Responsibilities: <\/p>\n
Idea generation and program development: Work with sales and marketing colleagues to develop custom digital and integrated opportunities leveraging all available platforms
\nProduct Marketing: Serve as product marketing expert for assigned new products and specials
\nPartnerships: Responsible for partnership development and brand ideation across all disciplines \u2013 film, music, TV, comedy and general entertainment, etc
\nPresentation Writing: Work with multiple departments (i.e. strategic research, creative services and outside vendors) to create compelling proposals, presentations, marketing concepts and\/or positioning
\nProgram Management: Responsible for managing all aspects of assigned category and custom marketing programs, from conception through implementation
\nTeam Management: Manage and support marketing coordinator. To include training, proposal writing, pre and post-sale client management
\nCategory development: Support sales in the development of category-specific strategies including competitive landscape\/sales opportunities
\nIndustry Expertise: Be in the know on the industry and how what other companies are doing could benefit our offerings across competitive landscape\/sales opportunities
\nClient Meetings: Accompany sales reps and\/or marketing management on sales calls to present marketing platforms and client-specific opportunities<\/p>\n
Qualifications:
\nBachelor\u2019s degree required, minimum 6-8 years marketing experience, preferably in media\/advertising. Digital experience required.
\nExperience in creating and executing custom campaigns across print, digital, and events
\nProven track record of creation and development of outside partnerships that benefit the both brands
\nTeam player, self-starter who is also extremely innovative, professional and resourceful
\nMust have strong creative skills and extensive experience in developing compelling digital marketing programs
\nKnowledge of advertising sales, digital media and related research(MRI, @Plan, ComScore etc.)
\nStrong writing skills required<\/p>\n
The application for this position should be directed towards the below mentioned link,<\/p>\n
http:\/\/jobs.brassring.com\/TGWebHost\/jobdetails.aspx?partnerid=25960&siteid=36&areq=141700BR &Codes=NWOM, 141700BR Job Description: Champions of quality entertainment\u2026this is Entertainment Weekly\u2019s DNA. The industry and our consumers trust EW to deliver the best content across all platforms. Representing a diverse portfolio of products and platforms including Entertainment Weekly Magazine, EW.com, mobile, iPhone and social media platforms, the EW Marketing Team brings these products to life in unique, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3843","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3843"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3843\/revisions"}],"predecessor-version":[{"id":3844,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3843\/revisions\/3844"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3843"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}