{"id":3859,"date":"2014-10-16T20:46:47","date_gmt":"2014-10-16T20:46:47","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=3859"},"modified":"2014-10-16T20:46:47","modified_gmt":"2014-10-16T20:46:47","slug":"associate-director-integrated-marketing-womens-health","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/3859","title":{"rendered":"Associate Director, Integrated Marketing &#8211; Women&#8217;s Health"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><b>Title:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Associate Director, Integrated Marketing<\/b><\/p>\n<p><b>Department:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <i>Women\u2019s Health<\/i> Advertising<\/b><\/p>\n<p><b>Reports To:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Director, Integrated Marketing<\/b><\/p>\n<p><b>\u00a0<\/b><\/p>\n<p>Rodale is seeking an Associate Director of Integrated Marketing to work in our New York-based Marketing Department for <i>Women&#8217;s Health<\/i>. The overall goal of the Associate Director position is to write integrated marketing proposals and presentations that will help attract, maintain and increase both print and digital advertising business across a variety of categories.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Responsibilities Include: <\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Develop client specific concepts and programs to drive incremental print, digital and\/or sponsorship revenue<\/li>\n<li>Write integrated marketing proposals and presentations and sales materials for category specific clients<\/li>\n<li>Act as partner with sales reps to develop sales strategy and drive category growth<\/li>\n<li>Participate in brainstorming sessions with sales and account management teams to answer RFPs<\/li>\n<li>Meet with clients as needed to present proposals and\/or discuss added-value and marketing concepts and requirements<\/li>\n<li>Spearhead the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, mailing, samplings, etc.)<\/li>\n<li>Participate in execution of signature events through management of client sponsorship<\/li>\n<li>Maintain a big-picture outlook to help create and sell multi-advertiser and platform programs within assigned categories<\/li>\n<li>Prepare program summaries upon completion of executed activities<\/li>\n<li>Work within established budget guidelines and manage costs for all projects<\/li>\n<li>Manage production schedules for projects and produce excellent work within a deadline-oriented department<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Requirements:<\/b><\/p>\n<ul>\n<li>College degree (required)<\/li>\n<li>4-5 years integrated industry or related experience<\/li>\n<li>Proven ability to identify, develop, sell and execute results-oriented programs<\/li>\n<li>Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment<\/li>\n<li>High energy with strong written and verbal communication skills<\/li>\n<li>Polished presentation skills<\/li>\n<li>Awareness of current culture as it relates to the brands and relevant promotional opportunities<\/li>\n<li>Ability to work independently and within a team setting<\/li>\n<li>Excellent working knowledge of Excel, Word and PowerPoint and the Internet<\/li>\n<li>Some travel required; weekend work required with event execution<\/li>\n<\/ul>\n<p>Send resumes to:<\/p>\n<p>Laura.Fry@rodale.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Title:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Associate Director, Integrated Marketing Department:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Women\u2019s Health Advertising Reports To:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Director, Integrated Marketing \u00a0 Rodale is seeking an Associate Director of Integrated Marketing to work in our New York-based Marketing Department for Women&#8217;s Health. The overall goal of the Associate Director position is to write integrated marketing proposals and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3859","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3859"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3859\/revisions"}],"predecessor-version":[{"id":3860,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3859\/revisions\/3860"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3859"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}