{"id":3880,"date":"2014-11-14T03:20:00","date_gmt":"2014-11-14T03:20:00","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=3880"},"modified":"2014-11-14T03:20:00","modified_gmt":"2014-11-14T03:20:00","slug":"associate-director-digital-marketing-ideation-people","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/3880","title":{"rendered":"Associate Director, Digital Marketing Ideation \u2013 People"},"content":{"rendered":"<p><span style=\"text-decoration: underline;\">Job Description <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>PEOPLE.com is currently looking for a highly creative and energetic Associate Director of Digital Marketing to lead the creative and proposal development process of \u2018big idea\u2019 platforms for our largest advertisers.<br \/>\nIdeal candidate will be a \u2018big thinker\u2019 and an \u2018idea architect\u2019 with a knack for simplifying complex ideas, storytelling and creating beautiful, clearly organized presentations. Clear understanding of digital media (units, capabilities, etc.) and how it&#8217;s sold is a must.<\/p>\n<p>This position will report to the Executive Director of Digital Marketing and work closely with our editorial, legal, and technology teams throughout the development process for each idea.<br \/>\n<span style=\"text-decoration: underline;\">Responsibilities<\/span><\/p>\n<p><span style=\"text-decoration: underline;\">\u00a0<\/span><\/p>\n<ul>\n<li>\u2018Big Idea\u2019 Development &#8211; Generate uniquely creative and strategic marketing platforms that align with an advertiser&#8217;s objectives, leverage PEOPLE\u2019s strengths, and provide value for our audience<\/li>\n<li>Presentation Development &#8211; Create show-stopping presentations that tell our brand story and creatively bring an idea (big or small) to life in a way that feels custom to each advertiser<\/li>\n<li>Client and Agency Meetings &#8211; Attend both agency and client meetings including media days, briefs, and pitches as needed. Participate in brainstorms and pitches with clients.<\/li>\n<li>Project Management \u2013 Communicate and collaborate with internal teams including sales, edit, legal, and technology to champion support and collaboration during the development of each idea<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Qualifications<\/span><\/p>\n<ul>\n<li>Minimum of 8-10 years of experience creating digital marketing programs at a major publisher<\/li>\n<li>Ability to lead the proposal development process from start to finish including brainstorms, collaborating with creative, edit, legal, technology, and planning teams<\/li>\n<li>Expertise in creating stellar presentations in Microsoft PowerPoint<\/li>\n<li>Strong knowledge of mobile, video, and social marketing capabilities and how each piece can work strategically in a program<\/li>\n<li>Experience executing a variety of digital marketing projects including ad units, sweepstakes, and websites<\/li>\n<li>Knowledge of current digital and social marketing vendors and capabilities<\/li>\n<li>Understanding of how to use research tools like @Plan and Comscore to position PEOPLE as the perfect partner<\/li>\n<li>Knowledge of standard performance metrics and online research studies including Dynamic Logic and Insight Express<\/li>\n<li>Ability to work in a fast paced environment and prioritize deadlines appropriately is a must<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Additional Skills a Plus<\/span><\/p>\n<ul>\n<li>Adobe Photoshop<\/li>\n<li>Knowledge in creating multiplatform marketing program<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>The application for this position should be directed towards the below mentioned link,<\/b><\/p>\n<p><a href=\"https:\/\/careers.timeinc.com\/TGWebHost\/jobdetails.aspx?partnerid=25960&amp;siteid=36&amp;areq=141963BR%20&amp;Codes=NWOM,141963BR%20\">https:\/\/careers.timeinc.com\/TGWebHost\/jobdetails.aspx?partnerid=25960&amp;siteid=36&amp;areq=141963BR%20&amp;Codes=NWOM,141963BR<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Job Description &nbsp; PEOPLE.com is currently looking for a highly creative and energetic Associate Director of Digital Marketing to lead the creative and proposal development process of \u2018big idea\u2019 platforms for our largest advertisers. Ideal candidate will be a \u2018big thinker\u2019 and an \u2018idea architect\u2019 with a knack for simplifying complex ideas, storytelling and creating [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3880","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3880"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3880\/revisions"}],"predecessor-version":[{"id":3881,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3880\/revisions\/3881"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3880"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}