Rodale is seeking an associate director of integrated marketing to work in our New York-based Marketing Department for Women’s Health. The overall goal of the Associate Director position is to write merchandising proposals and marketing presentations that will help attract, maintain and increase both print and digital advertising business across a variety of categories.<\/p>\n
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Responsibilities include<\/b>:<\/p>\n
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\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Develop client specific concepts and programs to drive incremental print, digital and\/or sponsorship revenue<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Write merchandising proposals, marketing presentations and sales materials for category specific clients<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Act as partner with sales reps to develop sales strategy and drive category growth<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Participate in brainstorming sessions with sales and account management teams to answer RFPs<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Meet with clients as needed to present proposals and\/or discuss added-value and marketing concepts and requirements<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Spearhead the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, mailing, samplings, etc.)<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Participate in execution of signature events through management of client sponsorship<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Maintain a big-picture outlook to help create and sell multi-advertiser and platform programs within assigned categories<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Prepare program summaries upon completion of executed activities<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Work within established budget guidelines and manage costs for all projects<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Manage production schedules for projects and produce excellent work within a deadline-oriented department<\/p>\n
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Requirements<\/b>:<\/p>\n
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\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 College degree (required)<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4-5 years integrated industry or related experience<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Proven ability to identify, develop, sell and execute results-oriented programs<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 High energy with strong written and verbal communication skills<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Polished presentation skills<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Awareness of current culture as it relates to the brands and relevant promotional opportunities<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ability to work independently and within a team setting<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Excellent working knowledge of Excel, Word and PowerPoint and the Internet<\/p>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Some travel required; weekend work required with event execution<\/p>\n
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About Rodale Inc.\u00a0Rodale is a global lifestyle company with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of award-winning media properties, Rodale engages with more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. Rodale publishes some of the best-known health and wellness lifestyle magazine brands, including Men\u2019s Health, Prevention, Women\u2019s Health, Runner\u2019s World, Bicycling, Running Times, and Organic Gardening, and is one of the largest independent book publishers in the United States with a collection of bestselling titles that include Al Gore\u2019s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, The Kind Diet, Wheat Belly and The Honest Life. Widely regarded as a digital leader in the healthy living space with properties such as Fitbie.com and RODALE\u2019S, a new eco-luxury online store, the company continues to find new ways to connect with audiences across developing technologies. The company is also an established leader in direct-response marketing with more than 27 million active customers in its database. To learn more about Rodale, visit\u00a0www.rodaleinc.com<\/a>.<\/p>\n