{"id":3957,"date":"2016-01-12T17:57:47","date_gmt":"2016-01-12T17:57:47","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=3957"},"modified":"2016-01-12T17:57:47","modified_gmt":"2016-01-12T17:57:47","slug":"senior-marketing-manager-part-time-oppty-b-to-b-pharmamedical-marketing","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/3957","title":{"rendered":"Senior Marketing Manager &#8211; Part-time Oppty &#8211; B-to-B Pharma\/Medical Marketing"},"content":{"rendered":"<p><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Healthcasts is seeking an experienced and self-motivated Sr Marketing Manager to join our team on a part-time basis. Do you have 6+ years of end-to-end B-to-B marketing experience in Health\/Medical\/Pharmaceutical marketing and are looking to apply that to a role, but only want to work part-time? Well then this might be the opportunity you are looking for.<\/p>\n<p>We\u2019re looking for a marketing rockstar with health media experience to work with our Sr, Director of Sales Development and Marketing to run our marketing programs and be an integral part of the marketing team.<\/p>\n<p>Role responsibilities include:<\/p>\n<p><b>Brand Development\/Management<br \/>\n<\/b><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Ensure all non-digital content and digital content is in line with brand objectives and marketing plan (i.e. editing\/copywriting for consistency). <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Manage redesign of B to B website and quarterly promotional initiatives<br \/>\n<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\"><b>Marketing Campaign Planning &amp; Execution<br \/>\n<\/b><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Co-development and optimization of the marketing plan &#8211; in charge of continuing development and execution of overall strategic marketing plan and corresponding tactics. \u00a0 <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Drive member engagement and partner acquisition using traditional and non-traditional online channels, using a mix of paid and earned <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Manage B to B advertising communication strategy and execution tactics including whitepapers, releases and advertising <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Manage the marketing budget and work with management team to determine customer lifetime value <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Develop Marketing Activities Calendar\/Plan taking into account community needs and product direction. <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Act as a liaison between marketing and other internal teams including production, creative\/QA\/Member Services departments to ensure the marketing team and internal groups are all on the same pages, at all times working towards marketing program goals <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Assist with PR efforts; manage award submission process and strategy <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">6+ years of marketing or commensurate experience; with clear demonstrated experience in the Health vertical or at an agency working on health brands<b><i> <\/i><\/b><\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Prior professional marketing experience with Health brands and\/or Pharma a must <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Knowledge of therapeutic areas and medical specialties <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Strong understanding of current web and mobile standards and technologies <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Strategic thinking to balance and prioritize short-term solutions with long-term vision <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Excellent oral communication, written communication and analytical skills. <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Detail \u2013oriented. <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Thorough experience with Excel, Word, Power Point and Outlook is needed.<br \/>\n<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Undergraduate degree required. Emphasis in marketing, communications or related field preferred.<\/p>\n<p><b>About Healthcasts<br \/>\n<\/b><br \/>\nOur vision: To inspire and empower informed patient-care decisions by sharing knowledge from the world\u2019s most trusted medical experts.<\/p>\n<p>Since launching in 2001, Healthcasts has become the leading educational resource for physicians. Our members qualify for access to a personalized account that includes breaking medical news, the latest conference highlights, and interviews with key opinion leaders. Additionally, they are able to participate in programs and earn CME credits.<\/p>\n<p>Our independent content is driven by our members through direct feedback, resulting in a highly customized physician-driven education that can be enjoyed at home and on the go.<\/p>\n<p><b>What we offer:<br \/>\n<\/b><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Competitive compensation <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Full Benefits Package <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">A successful and collaborative management team that has experience in building profitable businesses <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">An opportunity to really influence business growth directly through the role\u2019s efforts <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Opportunity to join a team dedicated to improving patient health outcomes<br \/>\n<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Interested in joining us? Apply today by emailing your resume and why this job interests you to <span style=\"color: #0000ff;\"><u><a href=\"careers@healthcasts.com\">careers@healthcasts.com<\/a><\/u><\/span> &lt;mailto: <span style=\"color: #0000ff;\"><u><a href=\"careers@healthcasts.com\">careers@healthcasts.com<\/a><\/u><\/span>&gt;<\/p>\n<p><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Healthcasts is seeking an experienced and self-motivated Sr Marketing Manager to join our team on a part-time basis. Do you have 6+ years of end-to-end B-to-B marketing experience in Health\/Medical\/Pharmaceutical marketing and are looking to apply that to a role, but only want to work part-time? Well then this might be the opportunity you are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3957","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3957"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3957\/revisions"}],"predecessor-version":[{"id":3958,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3957\/revisions\/3958"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3957"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}