{"id":3964,"date":"2016-01-21T23:47:50","date_gmt":"2016-01-21T23:47:50","guid":{"rendered":"http:\/\/westovermedia.com\/blog\/?p=3964"},"modified":"2016-01-21T23:47:50","modified_gmt":"2016-01-21T23:47:50","slug":"marketing-manager-medical-marketing-and-pharmaceutical-industry-focus","status":"publish","type":"post","link":"http:\/\/westovermedia.com\/blog\/archives\/3964","title":{"rendered":"Marketing Manager \u2013 Medical Marketing and Pharmaceutical Industry Focus"},"content":{"rendered":"<p><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Healthcasts is looking for an experienced and self-motivated Marketing Manager to join our team. \u00a0The Marketing Manager is responsible for working with the Senior Director, Sales Development and Marketing to support the company\u2019s marketing strategy as we try to reach physician members as well as advertisers and pharmaceutical brand partners as follows:<\/p>\n<p><b>Brand Development\/Management<\/b><br \/>\n<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Ensure all non-digital content and digital content is in line with brand objectives and marketing plan (i.e. editing\/copywriting for consistency). <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Responsible for all marketing communications including web content, newsletters, collateral and press releases. <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Manage redesign of B to B website and quarterly promotional initiatives<br \/>\n<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\"><b>Marketing Campaign Planning &amp; Execution<\/b><br \/>\n<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Co-development and optimization of the marketing plan &#8211; in charge of continuing development and execution of overall strategic marketing plan and corresponding tactics. \u00a0 <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Drive member engagement and partner acquisition using traditional and non-traditional online channels, using a mix of paid and earned tactics <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Manage B to B advertising communication strategy and execution including whitepapers, releases and advertising <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Manage the marketing budget and work with management team to determine customer lifetime value <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Develop Marketing Activities Calendar\/Plan taking into account community needs and product direction. <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Act as a liaison between marketing and other internal teams including production, creative\/QA\/Member Services departments to ensure the marketing team and internal groups are all on the same pages, at all times working towards marketing program goals <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Design, implement, and test integrated online and offline marketing strategies and campaigns. <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Identify alternative, effective marketing partners to help achieve marketing goals and member growth. <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Assist with PR efforts; manage award submission process and strategy<br \/>\n<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\"><b>Sales Marketing &amp; Trade Marketing<br \/>\n<\/b><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Work with Senior Director and Sales Marketing Coordinator to assist with research for sales &amp; marketing materials as needed; assist sales marketing efforts by compiling and updating research information for one sheets, presentations and other materials <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Develop tradeshow and event plan for Healthcasts brand exposure<br \/>\n<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Manage all local and regional trade events including signage, one sheets, premiums, attendance\/staffing, shipping and fulfillment<br \/>\n<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Execute local\/regional marketing initiatives including researching vendors, coordinating production and project management<br \/>\n<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: x-large;\"><span style=\"font-size: 18pt;\"><b>Desired Skills and Experience<br \/>\n<\/b><\/span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Undergraduate degree required. Emphasis in marketing, communications or related field preferred. <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">5+ years of marketing or commensurate experience; with clear demonstrated experience in the Health vertical. (<b><i>Would consider part-time candidates as well if commensurate with experience)<\/i><\/b> <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Prior experience with Health brands and\/or Pharma A MAJOR PLUS. <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Knowledge of therapeutic areas and medical specialties <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Strong understanding of current web and mobile standards and technologies <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Strategic thinking to balance and prioritize short-term solutions with long-term vision <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Excellent oral communication, written communication and analytical skills. <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Detail \u2013oriented. <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Thorough experience with Excel, Word, Power Point and Outlook is needed.<br \/>\n<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Reports to: \u00a0Sr. Director, Sales Development &amp; Marketing<\/p>\n<p>About Healthcasts<br \/>\nOur vision: To inspire and empower informed patient-care decisions by sharing knowledge from the world\u2019s most trusted medical experts.<\/p>\n<p>Since launching in 2001, Healthcasts has become the leading educational resource for physicians. Our members qualify for access to a personalized account that includes breaking medical news, the latest conference highlights, and interviews with key opinion leaders. Additionally, they are able to participate in programs and earn CME credits.<\/p>\n<p>Our independent content is driven by our members through direct feedback, resulting in a highly customized physician-driven education that can be enjoyed at home and on the go. <\/span><\/span><\/p>\n<p><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\"><br \/>\n<b>What we offer:<\/b><br \/>\n<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Competitive compensation <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Full Benefits Package <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">A successful and collaborative management team that has experience in building profitable businesses <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">An opportunity to really influence business growth directly through the role\u2019s efforts <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Opportunity to join a team dedicated to improving patient health outcomes<br \/>\n<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Calibri, Verdana, Helvetica, Arial;\"><span style=\"font-size: 10.5pt;\">Interested in joining us? Apply today!<br \/>\n<b>PLEASE INCLUDE BOTH RESUME AND COVER LETTER IN APPLICATION ATTACHMENT.<\/b><\/span><\/span><\/p>\n<p>Email to:<\/p>\n<p class=\"p1\">moniqueh@healthcasts.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Healthcasts is looking for an experienced and self-motivated Marketing Manager to join our team. \u00a0The Marketing Manager is responsible for working with the Senior Director, Sales Development and Marketing to support the company\u2019s marketing strategy as we try to reach physician members as well as advertisers and pharmaceutical brand partners as follows: Brand Development\/Management Ensure [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3964","post","type-post","status-publish","format-standard","hentry","category-jobs"],"_links":{"self":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/comments?post=3964"}],"version-history":[{"count":1,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3964\/revisions"}],"predecessor-version":[{"id":3965,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/posts\/3964\/revisions\/3965"}],"wp:attachment":[{"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/media?parent=3964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/categories?post=3964"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/westovermedia.com\/blog\/wp-json\/wp\/v2\/tags?post=3964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}