PEOPLE DIGITAL MARKETING DIRECTOR
Red Carpet. Sexiest Man Alive. World’s Most Beautiful. These are just a few of the iconic franchises that define PEOPLE and attract advertisers and consumers to engage with the brand. Representing a diverse portfolio of products and platforms including PEOPLE.com, PEOPLEStyleWatch.com, PEOPLEPets.com, PEOPLE TV, mobile, iPhone and social media platforms, the PEOPLE Digital Marketing Team – in partnership with Integrated Marketing – brings these products to life in unique, engaging and custom ways for advertising partners and consumers alike.

Description:
Responsible for driving ad sales revenue through the proactive and advertiser-specific development of digital advertising solutions that support advertiser objectives and enhance audience value across PEOPLE Digital. Lead in pre and post-sale management of custom solutions in conjunction with integrated marketing

Key Responsibilities:
• Manage a Team of four (4) digital marketers
• Lead pre and post-sale management of custom advertiser solutions within assigned categories
• Serve as primary liaison with edit, product and legal teams for pre-sale approvals on custom solutions
• Oversee custom pitch proposals across all advertising categories
• Manage digital marketing team members in the pre and post-sale implementation of solutions
• Work with National Sales Director to develop most compelling audience positioning and sales story for the entire site and specific content areas.
• Oversee development of all site sales materials
• Serve as product marketing expert for assigned new products and specials
• Oversee development and maintenance of marketing collateral and research for key new products, categories and specials
• Capture category needs and proactively identify new digital opportunities that leverage edit, product and external vendor capabilities
• Analyze competitive sites and provide quarterly capability reviews — ad sizes, custom opportunities, new content areas
• Attend and represent team at internal and external meetings
• Oversee development of recaps/case studies as needed

Specific Attributes:
• At least 10-12 years of successful digital marketing and sales/support experience
• Creative and strategic thinker
• Excellent proposal and written communication skills
• Excellent interpersonal skills; able to navigate matrixed environment
• Strong presentation skills; comfortable presenting to senior advertising partners
• Highly detail-oriented
• Flexible and able to adapt to change within newly evolving group
• Able to juggle and prioritize multiple projects
• Working knowledge and ability to interpret online metrics and research tools (i.e. comScore, @plan, Omniture)
• Strong time management and organizational skills
• Must be proficient in PowerPoint, Word and Excel
• Mobile and Integrated marketing experience a plus

Please send resumes to: Jason_Kreuser@timeinc.com