PEOPLE.COM / TEMPORARY DIGITAL MARKETING ASSOCIATE August 29, 2012
Red Carpet. Sexiest Man Alive. World’s Most Beautiful. These are just a few of the iconic franchises that define PEOPLE and attract advertisers and consumers to engage with the brand. Representing a diverse portfolio of products and platforms including PEOPLE.com, PEOPLEStyleWatch.com, PEOPLEPets.com, CelebrityBabyBlog.com, PEOPLE TV, mobile, iPhone and social media platforms, the PEOPLE Digital Marketing Team – in partnership with Integrated Marketing – brings these products to life in unique, engaging and custom ways for advertising partners and consumers alike.
Description:
Responsible for driving ad sales revenue through the proactive and advertiser-specific development of digital advertising solutions that support advertiser objectives and enhance audience value across the PEOPLE Digital Group. Lead in post-sale management of custom solutions and report to Digital Marketing Manager.
Key Responsibilities:
- Support manager in development of pre-sale pitches and proposals within assigned categories
- Lead in post-sale management of all custom advertiser solutions with edit, product, legal and vendor partners
- Serve as product marketing expert for assigned specials – refresh and develop marketing materials as needed
- Support manager in identifying and developing new category specific needs that leverage internal product, edit and external vendor capabilities
- Support manager in ongoing competitive site analysis and quarterly capability reviews — ad sizes, custom opps, new content areas
- Attend and represent team at internal and external meetings
- Develop case studies/recaps as needed
Specific Attributes:
- At least 3 years of successful digital marketing and sales/support experience
- Creative and strategic thinker
- Excellent proposal and written communication skills
- Excellent interpersonal skills; able to navigate matrixed environment
- Strong presentation skills; comfortable presenting to director level advertising partners
- Highly detail-oriented
- Flexible and adaptable to fast paced environment
- Able to juggle and prioritize multiple projects
- Working knowledge and ability to interpret online metrics and research tools (i.e. comScore, @plan, Omniture)
- Strong time management and organizational skills
- Must be proficient in PowerPoint, Word and Excel
- Integrated marketing experience a plus
Please apply using the following link: http://www.timewarner.com/corp/careers/jobtools_us/search_tp.html?partnerid=391&siteid=5161&codes=NWES,132815BR