Marketing Associate – Women’s Health August 13, 2012
Rodale is seeking a Marketing Associate to work in our New York-based Marketing Department for Women’s Health. The overall goal of the Marketing Associate is to write merchandising proposals and manage program executions that will help attract, maintain and increase both print and digital advertising business across a variety of categories.
Responsibilities include: · Manage, coordinate and facilitate advertiser approvals on monthly in-book, online and Facebook promotional listings · Manage promotional twitter account and create dialogue with followers weekly/monthly · Act as legal liaison as it pertains to sweepstakes rules and internal questions · Write integrated merchandising proposals, marketing presentations and sales materials for category specific clients · Participate in brainstorming sessions with sales and account management teams to answer RFPs · Act as partner with sales reps to develop sales strategy and drive category growth · Spearhead the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, mailing, samplings, etc.) · Prepare program summaries upon completion of executed activities · Work within established budget guidelines and manage costs for all projects · Manage production schedules for projects and produce excellent work within a deadline-oriented department
Ideal candidate will possess: · College degree (required) · 1-2 years integrated industry or related experience · Positive attitude, solid work ethic, tenacious follow through · Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment · High energy with strong written and verbal communication skills · Polished presentation skills · Awareness of current culture as it relates to the brands and relevant promotional opportunities · Ability to work independently and within a team setting · Excellent working knowledge of Excel, Word and PowerPoint and the Internet
Rodale has made a positive difference in the lives of millions of people. Perhaps we’ll make a difference in yours. Discover this career opportunity and more at www.rodaleinc.com <http://www.rodaleinc.com>
About Women’s Health: From fitness and nutrition to beauty and style, Women’s Health gives young women the tools they need to make instant, positive changes in their lives. Launched in October 2005 and published 10 times a year by Rodale Inc., Women’s Health has quickly grown into a multimedia brand that includes branded books, mobile applications and renowned events. With 12 international editions covering 22 countries reaching more than 10 million readers every month, Women’s Health is the fastest-growing international women’s magazine in the world today. Named the 2011 ASME National Magazine Awards winner in the General Excellence in “Fashion, Service and Lifestyle”, industry accolades for Women’s Health include earning the #2 spot on Adweek’s 2010 Hot List and the #1 spot on their 2008 “10 Under 50” Hot List. Advertising Age also named Women’s Health their “Magazine of the Year” in 2009 and gave the title the #2 spot on their 2008 A List. For more up-to-the-minute information visit www.womenshealthmag.com <http://www.womenshealthmag.com> ) and get instant updates via Twitter (@WomensHealthMag) and Facebook (Women’s Health Magazine).
About Rodale: Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, Eat This, Not That! and Flat Belly Diet! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com <http://www.rodaleinc.com> . We are proud to be an EEO/AA employer M/F/D/V.
All interested candidates should apply directly to www.rodaleinc.com <http://www.rodaleinc.com> .
