Senior Integrated Marketing Manager – Fortune/Money August 3, 2010

Filed under: Jobs in NYC — sam roloff @ 7:38 pm

Looking for a smart, creative, hard-working “idea person” to join our team as Senior Integrated Marketing Manager.

In this role, you will work with our nationwide advertising sales staff to find solutions-based ways to grow advertising revenue across various categories of business. Methods include: developing idea-selling opportunities; building rationales to convince new clients to advertise; extending the magazine’s list of merchandising offerings; developing edit-related advertising programs (across the appropriate magazines plus the web site); exploring cross-media advertising opportunities with other Time Inc. titles, CNN, etc.

In addition, each IMM serves as the resident expert on two or more advertising categories (such as finance and consumer electronics). The IMM uses research, partnerships, promotions and more to effectively engage advertisers in a particular category. IMM’s are encouraged to take their expertise into the marketplace by making calls with the ad sales staff.

Required skills include 5+ years of magazine marketing or agency experience, knowledge of print research (MRI, MMR, etc.) proficiency in PowerPoint, Word, Excel and the Internet. Candidates must have a balance of strategic and creative ability, strong interpersonal skills and a track record of formulating and implementing idea-selling initiatives.
Location: New York, NY
Please apply by using the following link;
Http://jobs.brassring.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=5161&Codes=nxxx,119365BR


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