We seek a highly a motivated individual with experience and fanatical passion for blogging, micro-blogging and community participation leadership. Our Community Manager/Blogger will oversee and contribute recurrent content to support a six month basketball campaign.

A passion for basketball, sports and popular culture is required.

Qualifications and Experience

• Basketball knowledge: understanding of game and NBA structure; culture & conversations; colloquial use of language in regards to basketball
• Advanced understanding of the social media universe including YouTube, StumbleUpon, Delicious, Digg, Reddit, Flickr, Forums, Twitter, Wikis, blogs, etc…We’re looking for a social media addict who maintains a personal mix of participatory expertise from among these channels.
• Demonstrated creativity and documented immersion in social media
• Knowledge of search engine optimization including basic keyword research.
• Experience sourcing and managing content development and publishing

Analytic & Reporting requirements

• Report on status of NBB ecosystem & campaign on a daily, weekly and monthly basis
• Analyze campaigns and translate anecdotal and/or qualitative data into recommendations and plans for optimizing those campaigns
• Conduct keyword research including cataloging and indexing target keyword phrases
• Tag and title content with an understanding of how the selected words impact natural search traffic and rankings via recurrent optimized content
• Identify threats and opportunities in user generated content surrounding the project, report to appropriate parties.
• Responsible for development of ongoing success metrics that will be used to inform the overarching social media strategy for NBB