Sales Development Manager – New York Times August 18, 2010
Job Title: Sales Development Manager
Department: ADVERTISING DEPARTMENT
Reports to: Director of Sales Development
POSITION:
The Sales Development Manager’s main responsibility is to consistently identify and capitalize upon sales and marketing opportunities to drive revenue growth and expand market penetration for both print and digital properties. This role requires becoming a partner in the sales process in the identification of new business opportunities, then facilitating the development of a sales strategy and plan, including programs and presentations that can be delivered to customers. This position is responsible for both print and digital program development.
RESPONSIBILITIES AND KEY ACCOUNTABILITIES:
The primary responsibility for this position will be focused on Sales Development, whose responsibilities and key accountabilities are as follows:
• Work directly with the sales teams to create and develop integrated programs that help drive revenue.
• Develop integrated, creative, client-focused concepts that support the sales efforts.
• Manage and develop the RFPs for specific categories (both digital and print) and work with the sales teams to promote the integration process.
• Manage the promotional aspects of the assigned categories and work directly with analysts and project/logistics team to execute on the ideas.
• Develop a broad understanding of all of the assets that the NY Times has to bring to customers, so as to leverage these currencies in sales efforts.
• Working with the Sales Development Director prioritize the categories and accounts that will drive the greatest return on investment for the sales effort.
• Working with any relevant areas of the organization (account manager and account directors, ad planning, advertising operations, circulation, production, etc.) in the development of program that is strategically grounded in the needs of the client; then, assist in developing any needed materials to support the actual sales process.
• Work with team and account manager to monitor the successful execution of any sold programs, and the post-mortem evaluation of the effectiveness of the program.
EXPERIENCE:
MBA or equivalent business experience.
5 years of Sales Development or Marketing Development at leading media company(s) – automotive category experience a plus.
Extensive experience in working in collaborative sales processes, including the interaction required in cross-disciplinary teams.
Strong understanding of how to translate the long-term business objectives of advertisers into solutions that could be provided by The New York Times.
Dynamic team building, leadership, and public speaking skills required.
Requires knowledge of the NYT and it subsidiaries, professional organizations, city and state government offices.
Interested candidates should apply by posting their resume to the job listing on our careers site at: http://www.nytco.com/careers/index.html.
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