Eastern Account Representative, Taste of Home January 4, 2011
Taste of Home is the world’s leading food media brand; we publish 3 magazines, over 40
special interest recipe collections for sale at retail and grocery stores each year, dozens of
cookbooks-hardback and spiral bound, we host over 300 local cooking schools around the
country each year, and tasteofhome.com is one of the fastest growing food websites.
Taste of Home is part of the RDA Food & Entertaining Affinity, the first and only media
community designed to unify the voices and experience of everyday cooks and home
entertainers.
Responsibilities include:
• Manage a senior account list; sell integrated advertising programs including
print/digital/event to meet established goals.
• Develop and sell creative marketing solutions for clients using the different brand
assets (integrated programs).
• Cultivate and maintain relationships to gain business, increase existing business and
break non running business.
• Develop and manage sales territory through personal calls, correspondence,
telephone contact, support services, and client entertainment.
• Use knowledge of client, category, and marketplace to respond to client’s concerns,
questions and needs.
• Use research and promotion effectively and creatively to individualize sales proposals
and presentations.
• Provide regular reporting and forecasting on accounts.
Required Skills:
• Bachelor’s degree desired.
• A minimum of 2+ years selling advertising space for consumer magazines.
• Strong print sales background required; integrated experience including digital,
events and direct client selling would be a plus.
• PowerPoint proficiency required; Sales force experience a plus.
• Should have a working knowledge of syndicated research and dealing with ad
agencies.
• Must be conscientious and organized to handle diversified account list.
• Must have strong interpersonal skills and excellent written and verbal communication
skills including the ability to make presentations and deal with all levels of
management.
• Should have proven selling and negotiation skills and the ability to execute complex
sales strategies with creativity and innovation.
• Seeking highly motivated team player.
• Should be available for travel. Reader’s Digest offers excellent benefits and
professional growth opportunities. Since each of our individual businesses has its
own unique set of policies, features and benefits, we encourage you to visit the
company website for the position of interest.
To apply to this opportunity, please visit our career website: www.rd.com/careers and
reference job posting number 4607 or use the following link:
https://hostedjobs.openhire.com/epostings/submit.cfm?fuseaction=app.jobinfo&jobid=2092
08&company_id=15964&version=5&source=ONLINE&jobOwner=992319&aid=1
Reader’s Digest is an equal opportunity employer committed to workforce diversity.
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