Senior Marketing Manager – Rodale Group Publishing January 6, 2011

Filed under: Jobs in NYC — sam roloff @ 9:33 pm

Rodale Group Publishing is seeking a Senior Marketing Manager to join the Corporate NY team. This position reports to the VP/Group Marketing Director. The overall goal of the Senior Marketing Manager is to attract, maintain and increase advertising revenue from a multi-range of categories for Rodale’s largest accounts (both print and online) through marketing programs.

Responsibilities include: • Conceive ideas, craft integrated proposals, and present concepts to top Rodale advertising clients • Create proposals in response to RFPs and proactively develop programs for potential advertisers • Develop new programs, including researching budgets, producing timelines, working with partners and implementation of sold program • Work closely with individual Rodale brand management teams, sales staffs and marketing staffs to effectively utilize Rodale brand assets • Track program progress and prepare final reports for internal use and for clients • Create and produce sales materials at the direction VP/Group Marketing Director • Manage outside vendors, freelancers and production teams

Ideal candidate will possess:

• College degree required • 6+ years of marketing experience, plus strong digital and integrated experience • Very strong writing and presentation skills • Strong organizational skills with attention to detail • Facility with standard department software: Word, PowerPoint, Excel, Acrobat • Detail oriented, organized and ability to manage multiple projects and priorities

We are proud to be an EEO/AA employer M/F/D/V.

All interested candidates should apply directly to www.rodaleinc.com <http://www.rodaleinc.com>


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