DIGITAL MARKETING/RESEARCH MANAGER March 2, 2011

Filed under: Jobs in NYC — sam roloff @ 10:03 pm

We’re looking for an energetic, experienced professional to work with
our talented and passionate team.  The ideal candidate will provide
overall marketing support and sales development strategy to the Ad Sales
staff to solve solutions for clients, as well as supporting an overall digital brand strategy for The Luxury & Lifestyle Group.   The candidate must have experience working with online custom/syndicated research.

Primary responsibilities include, but are not limited to, the following:


Create, in tandem with the research department, sales materials including presentations, sell sheets, and targeted direct mail efforts
for both RFP’s and category development

Work, in conjunction with sales, research and management, to evaluate
the state of the category, identify opportunity and develop category
strategies


Proprietary research

Complete immersion in the trade news/developments within the designated
industries to become a category expert for the sales team.

Qualifications:

Bachelor’s degree from a four-year college or university and minimum
four years of related experience.

Additionally, qualified candidates will have:
– Specific knowledge and understanding of marketing, research,
development of sales materials and the magazine/digital sales process.
– Ability to juggle numerous projects at once under deadline pressure.
– Strong computer skills including Word, PowerPoint, and Excel.
Knowledge of InDesign is a major plus.
– Knowledge of all major digital syndicated research studies.

Applicants should apply at www.bonniercorp.com


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