Digital Marketing Manager – EW.com June 9, 2011

Filed under: Jobs in NYC — sam roloff @ 11:26 pm



Reaching over 8mm uniques, EW.com has quickly become one of the premier entertainment destinations
for consumers and advertisers. Representing a diverse portfolio of products including EW.com, EW
mobile, iPhone/iPad Applications and social media platforms, the EW Digital Marketing Team – in
partnership with Integrated Marketing – brings these products to life in unique, engaging and custom ways for advertising partners and consumers alike.

Job Description:
Responsible for driving ad sales revenue through the proactive and advertiser-specific development of digital advertising solutions that support advertiser objectives and enhance audience value across EW. Lead in pre and post-sale management of custom solutions.

Key Responsibilities:
• Lead pre and post-sale management of custom advertiser solutions within assigned categories
• Develop custom pitch proposals within assigned categories
• Work with integrated marketing to develop marketing programs across the brand
• Work with other Time Inc titles to develop integrated, cross-brand concepts
• Implement solutions post-sale with 3rd party vendors and Ad Operations
• Oversee development and maintenance of marketing collateral and research for key new products, categories and site specials
• Capture category needs and proactively identify new digital opportunities that leverage edit, product and external vendor capabilities
• Analyze competitive sites and provide quarterly capability reviews — ad sizes, custom
opportunities, new content areas
• Attend and represent team at internal and external meetings
• Oversee development of recaps/case studies as needed

Specific Attributes:
• At least 4-5 years of successful digital marketing and sales/support experience
• Creative and strategic thinker
• Excellent proposal and written communication skills
• Excellent interpersonal skills
• Strong presentation skills
• Well-versed in mobile/app and social platforms
• Strong time management and organizational skills
• Must be proficient in PowerPoint, Word and Excel
• Working knowledge and ability to interpret online metrics and research tools (i.e. comScore,
@plan, Omniture)
• Mobile and Integrated marketing experience a plus



Contact Randi Weintraub at randi_weintraub@timeinc.com for more information.


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