Senior Manager, Integrated Marketing-Fairchild Fashion Media January 3, 2012
We are seeking a Senior Manager, Integrated Marketing for Fairchild Fashion Media which includes a print (Women’s Wear Daily – WWD, Style.com/Print, Footwear News), digital (Style.com, WWD.com), conference, trade show and book division.
Ideal candidate will have a passion for fashion, a brain for business, a flair for creativity and a love of writing.
The Senior Manager will be responsible for creation of single-advertiser integrated marketing programs including:
- Leading creative brainstorm sessions to conceptualize ‘big idea’ revenue-generating programs
- Crafting presentations and pitching to client with seller
- Project management including execution/production of sold programs (print, digital, event, social media, etc.)
- Interest in and knowledge about new technologies and vendors (mobile, live stream, high-impact digital units, ecommerce, social media)
- Developing relevant partnerships
- Resourceful researching skills
- Creating promotional plans for key initiatives
- Managing budgets, timelines, etc.
- Interface regularly with sales, digital sales planners, art department, events and brand marketing
- Reports to Director of Integrated Marketing /Special Projects
Requirements:
· Minimum of 5-7 years marketing experience
· Experience working in both digital and print mediums
· Ability to work in fast-paced dynamic environment
· Team player who is willing/able to step up to the plate
· Proficiency in Powerpoint, Microsoft Word, Excel
Interested candidates please forward your resume to:
danielle_mcmurray@fairchildfashion.com
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