Senior Manager, Integrated Marketing – Fortune/Money Group April 3, 2012

Filed under: Jobs in NYC — sam roloff @ 3:42 pm

We are looking for a smart, creative, hard-working “idea person” to join our team as Integrated Marketing Senior Manager.

In this role, you will work with our global advertising sales staff to drive advertising revenue growth for MONEY and also FORTUNE and CNNMoney.com. Your contributions will fall into three separate areas of advertising sales marketing:

1. Idea development, where you will create solutions-based marketing programs for accounts in various industry categories, fostering ad/sponsorship revenue growth and generating new business opportunities for print, digital and events.

2. Brand development, where you will articulate the marketplace differentiation for MONEY, framing for the media-buying community what makes our products and audiences superior in the media marketplace

3. Product development, where you will work advertising sales, marketing, editorial, circulation and digital colleagues to create new advertising vehicles for our marketing partners, including editorial franchises, partnerships, merchandising, custom publishing and cross-media advertising opportunities with other Time Inc. titles, CNN, etc.

In addition, the Integrated Marketing Senior Manager serves as the resident expert on two or more advertising categories (such as personal finance, insurance and private aviation). The Integrated Marketing Senior Manager uses research, partnerships, promotions and more to effectively engage advertisers in a particular category.

The Integrated Marketing Senior Manager is encouraged to take his/her expertise into the marketplace by making calls with the ad sales team.

Required skills include 5+ years of magazine marketing or agency experience, knowledge of print research (MRI, MMR, etc.), understanding of multi-media idea development, and proficiency in PowerPoint, Word and Excel. Knowledge of Photoshop is a plus. Candidates must have a balance of strategic and creative ability, strong interpersonal skills and a track record of formulating and implementing idea-selling initiatives.

To apply, please send all resumes to randi_weintraub@timeinc.com


Leave a Reply

You must be logged in to post a comment.