| National Journal Group is seeking exceptional talent to provide sales leadership across National Journal’s rapidly expanding enterprise. The Associate Publisher will work closely with the Chief Revenue Officer and President to devise a sophisticated business strategy, define strategic sales goals, and lead a dynamic team focused on driving advertising and custom event sales. The position will also be responsible for tracking the key metrics of the business and adjusting sales operations as needed.
The ideal candidate will have previous experience leading successful sales organizations, and have significant experience with emerging digital marketing solutions. Building innovative advertising formats and cultivating new business relationships will be critical elements of the role.
The specific duties and responsibilities may include:
- Lead strategy for effectively selling all National Journal media elements from our print magazine and Daily to our digital properties to our live events business
- Lead, motivate, and coach advertising sales team as they develop and deliver winning programs and proposals that lead to lasting and commercially successful advertising partnerships
- Direct development and execution of innovative advertising and integrated sales plans for National Journal in existing and new categories
- Develop and manage relationships that culminate not only in sales growth but also in tangible ideas to grow our business
- Meet with advertisers and ad agencies to articulate the editorial mission and readership of National Journal – not only for our print publications but also our growing online site, learn about their marketing strategy and objectives, and determine a fit between publication and potential advertiser
- Inform our ongoing and developing business strategy development through deep knowledge and understanding of the market, categories, advertising business, and trends
- Interface with Marketing, Events, and Production teams to produce timely, creative and highly impactful sales strategies appealing to both online and print advertising markets
- Serve as a representative of National Journal’s brand within the advertising community in a positive, convincing, and enthusiastic manner
- Maintain accurate sales forecasts for team and track and encourage team’s performance accordingly
Qualifications of the Ideal Candidate:
- 10+ years previous sales or digital sales experience
- Goal driven with outstanding record of achievement in current/past positions
- Managed and/or built a sales team with success in current/past positions
- Experience in sales for a growing media firm or a digital media startup
- Understanding and knowledge of the DC market and established relationships with the DC advocacy community
- Excellent verbal/written communication skills, strong analytics, and real-time judgment
- Entrepreneurial spirit and ability to make effective decisions based on organizational goals
- Poise and ‘grace under pressure’
- Effective time management and organizational skills
- Willingness and ability to travel
To learn more and apply online, please visit www.atlanticmedia.com |
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