Marketing Manager – O, The Oprah Magazine July 7, 2010

Filed under: Jobs in NYC — sam roloff @ 9:37 pm

O, The Oprah magazine is looking for a Marketing Manager. The ideal candidate will have at least 3 years’ experience in research, will be completely fluent with syndicated research and love to dig deep to come up with compelling stories. She/he will be a proactive critical thinker who will be able to take raw numbers, find the hook and produce sell sheets and presentation that help sales people sell. They will be able to design/drive proprietary research studies including but not limited to reader panel surveys. Other skills include facility with PowerPoint, the ability to interact with the sales team and to present research to client/agency prospects on sales calls. Good writing skills are a huge plus.

Responsibilities:

Responsible for using both primary and syndicated research to create sales tools and presentations that tell a compelling story
Interact with the entire sales and marketing staff, Hearst corporate research, as well as vendors including syndicated providers and survey/research firms
Function as the principal liaison between O sales and Hearst Corp research to review/provide analysis/packaging of all requested runs
Assist in the development of annual strategic research plan and budget
Maintain and continue to develop a reader panel; conduct (by directing an outside vendor) regular surveys of the reader panel – both on behalf of O and for advertisers
Manage other special studies as needed
Translate and package study findings into meaningful presentations that will enable account managers to present O as a valuable resource and partner to client/agency prospects
Create/update General and Category presentations, working with the Executive Marketing Director and art department
Create custom sales presentations and mailers/marketing pieces as needed
Organize and maintain both the online and printed media kits; updating relevant research materials as new study waves are released
Position reports to the Executive Marketing Director

Required Skills:

Able to design/drive proprietary research studies including but not limited to reader panel surveys
PowerPoint
Ability to interact with sales team and present research to client/agency prospects on sales calls
Good writing skills are a huge plus

Required Experience:

3 years prior magazine marketing experience

How to Apply:

Interested candidates please apply by going to our career site at: http://hearstcareers.silkroad.com


Interactive Designer- The Forbes Creative Solution Group

Filed under: Jobs in NYC — sam roloff @ 9:16 pm

The Forbes Creative Solution Group is seeking a highly motivated and creative interactive designer to join our design team.
Be a part of our full-service, in-house advertising/design group, responsible for innovative marketing programs, new sales concepts and promotions.

Core Responsibilities:
Concept, design, and execution of visual materials for integrated, cross-platform promotions
Design web pages/promotions, on-line advertorial sections and interactive (includes microsites, entry-forms, video modules, flash components, icons, digital ad units and other graphics)
Work with marketing to concept and design compelling, cross-platform collateral and mock-ups responding to RFPs
Communicate and execute design ideas in a fast-paced environment

Requirements:

• Bachelor’s degree in Graphic/Web Design or related discipline from an accredited college or university, or equivalent training and/or experience

• A minimum of 5 years of digital design experience, preferable in publishing or advertising

• Software expertise including: Flash, Dreamweaver, InDesign, Photoshop, Illustrator, Quark, PowerPoint, Microsoft Word

• Thorough understanding of HTML, DHTML, JavaScript and CSS

• Ability to develop conceptually visual ideas and execute them as innovative solutions in a highly collaborative environment

• Ability to manage projects without hesitation and work harmoniously with the sales and marketing staff

• Ability to absorb and synthesize complex branding and style requirements from clients and account managers.

• Thorough understanding of best practices in web design and print production

• Must be comfortable following direction and implementing changes, while balancing strong design and short deadlines

• Strong verbal and written communication skills

• A background in brand identity and marketing/advertising design is a huge plus

Please send resumes to: rrosato@forbes.com


Account Executive, USA WEEKEND Magazine

Filed under: Jobs in NYC — sam roloff @ 9:14 pm

Position: Account Executive, USA WEEKEND Magazine
Location: 535 Madison Avenue, New York
Contact: Amy Pesavento (apesavento@usatoday.com )

USA WEEKEND is seeking a performance driven advertising sales professional to join our team of highly motivated and successful account executives. Candidates should have a proven track record of implementing and presenting business solution sales strategies to clients and their advertising agencies in a highly competitive media environment. The successful candidate will thrive in this fast-paced environment, build and maintain strong relationships with clients/agencies and continue to grow our revenue and market share.

Minimum Requirements:
Qualified candidates must have a Bachelor’s degree plus 3+ years of print advertising experience and have established strong relationships with clients and their agencies. Consumer display or trade magazine experience is a definite plus. Must be able to develop creative winning sales strategies and effectively present them. Must be able to work in a team environment and effectively collaborate across all departments to build successful ad proposals. Some travel is required, so a drivers license is necessary.

About Us:
USA WEEKEND Magazine is the second largest consumer magazine in the country. It reaches one out of every five households with a circulation of 22.6 million households. It’s an award-winning publication that is part of Gannett, Inc., a leading media company that places a high value on diversity and being an equal opportunity employer. We recognize and appreciate the benefits of diversity in the workplace. EOE.


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