Integrated Marketing Manager, Men’s Health January 7, 2014
Job Description
Men’s Health is currently seeking a seasoned integrated marketing professional to join our New York-based Integrated Marketing Department. The overall goal of the Integrated Marketing Manager is to attract, maintain and increase print, digital and sponsorship revenue for the automotive, financial, tech, supplements, and CPG categories and New England territory.
Responsibilities include:
- Developing client specific concepts and programs and/or marketing programs to drive incremental print, digital and/or sponsorship revenue
- Writing all added value, marketing and category and sales materials for category specific clients
- Acting as partner with designated sales reps to develop sales strategy and drive category growth
- Meeting with clients as needed to present proposals and/or discuss added-value and marketing concepts and requirements
- Spearheading the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, samplings, etc.)
- Identifying and developing third party marketing partnership for the brand
- Maintaining a big-picture outlook to help create and sell multi-advertiser and platform programs within assigned categories
- Preparing program summaries upon completion of executed activities
- Working within established budget guidelines and managing costs for all projects
- Other duties as required
Qualifications:
- 5-6 years integrated industry or related experience
- Proven ability to identify, develop, sell and execute results-oriented 360-degree programs
- Proven, strong digital and social media marketing skills
- Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment
- Strong written and verbal communication skills
- Polished presentation skills
- Awareness of current culture as it relates to the brand and relevant promotional opportunities
- College degree required
Rodale has made a positive difference in the lives of millions of people. Perhaps we’ll make a difference in yours.
Discover this career opportunity and more at www.rodaleinc.com
About Men’s Health: Men’s Health is the go-to source for guys seeking the latest information and expert advice in their pursuit of a healthy and active lifestyle. Published 10 times a year in the U.S. by Rodale Inc., Men’s Health is the best-selling men’s magazine on newsstands and provides its 24 million readers worldwide with the up-to-the-minute information on health, fitness, fashion, nutrition, relationships, travel, technology and finance. Men’s Health is the largest men’s lifestyle magazine brand in the world, offering 40 global editions, an interactive ipad edition, a host of apps for iPhone, Android, and BlackBerry subscribers, as well as branded books, eBooks and microsites. The magazine has garnered numerous industry accolades, winning National Magazine Awards in the general excellence and personal service categories as well as being deemed by Media Industry Newsletter as the “#1 Most Notable Magazine Launch of the Last 25 Years.” Men’s Health has also made several appearances on Advertising Age’s “A List” and Adweek’s “Hot List.” For up-to-date news from Men’s Health, visit www.menshealth.com, and get instant updates on Twitter (@MensHealthMag) and Facebook (Men’s Health).
*LI-SG1
To apply:
