Senior Manager, Integrated Marketing (Beauty & Retail) – PEOPLE StyleWatch February 2, 2014

Filed under: Jobs in NYC — sam roloff @ 4:58 am
The Senior Manager will develop Beauty Advertiser-focused sales, marketing and promotional strategies for PEOPLE StyleWatch and PEOPLEStyleWatch.com – collaborating with both the print and online sales teams for the Beauty and Retail categories. The position combines creative “big” idea/platform creation, partnership development, presentation skills and strong program execution.

 

Primary Responsibilities:

  • “Big Idea” generation: Conceptualize and develop both advertiser-specific and brand marketing proposals, such as in-book programs/advertorials, online/digital campaigns (including video), customized events and mass retail.

 

  • Category development: Work with Associate Publisher of Marketing on development of category-specific strategies including competitive landscape/sales opportunities

 

  • Presentation development and execution: Work with various departments (i.e. strategic research department, creative services and events) to create compelling proposals, presentations, marketing concepts and/or positioning

 

  • Program management: Manage social media program and major category initiatives

 

  • Industry relationships: Work with vendors, production companies, studios, networks, labels and other partners on brand and advertiser initiatives

 

  • Entertainment: Work with major award show organizations (i.e. GRAMMY/SAG), film festival sponsorships, music and film events

 

  • Client Meetings: Accompany sales reps on sales calls to present marketing platforms and client-specific opportunities

 

  • Program execution: Manage project budgets, timelines and executional elements and generate post-sale recaps/case studies

 

Qualifications:

  • Bachelor’s degree required, minimum 8-9 years marketing experience, preferably in media/advertising
  • Knowledge of the Beauty/Fashion categories and relationships preferred
  • Team player, self-starter who is also extremely innovative, professional and resourceful
  • Ideal candidate must be highly proactive and solution-oriented
  • Must have strong creative skills and extensive experience in developing compelling integrated marketing programs
  • Must be proficient in PowerPoint, Word and Excel

 

Please e-mail resumes to: Randi_Weintraub@timeinc.com

 


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