The Senior Manager will develop Beauty Advertiser-focused sales, marketing and promotional strategies for PEOPLE StyleWatch and PEOPLEStyleWatch.com – collaborating with both the print and online sales teams for the Beauty and Retail categories. The position combines creative “big” idea/platform creation, partnership development, presentation skills and strong program execution.
Primary Responsibilities:
- “Big Idea” generation: Conceptualize and develop both advertiser-specific and brand marketing proposals, such as in-book programs/advertorials, online/digital campaigns (including video), customized events and mass retail.
- Category development: Work with Associate Publisher of Marketing on development of category-specific strategies including competitive landscape/sales opportunities
- Presentation development and execution: Work with various departments (i.e. strategic research department, creative services and events) to create compelling proposals, presentations, marketing concepts and/or positioning
- Program management: Manage social media program and major category initiatives
- Industry relationships: Work with vendors, production companies, studios, networks, labels and other partners on brand and advertiser initiatives
- Entertainment: Work with major award show organizations (i.e. GRAMMY/SAG), film festival sponsorships, music and film events
- Client Meetings: Accompany sales reps on sales calls to present marketing platforms and client-specific opportunities
- Program execution: Manage project budgets, timelines and executional elements and generate post-sale recaps/case studies
Qualifications:
- Bachelor’s degree required, minimum 8-9 years marketing experience, preferably in media/advertising
- Knowledge of the Beauty/Fashion categories and relationships preferred
- Team player, self-starter who is also extremely innovative, professional and resourceful
- Ideal candidate must be highly proactive and solution-oriented
- Must have strong creative skills and extensive experience in developing compelling integrated marketing programs
- Must be proficient in PowerPoint, Word and Excel
Please e-mail resumes to: Randi_Weintraub@timeinc.com
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