Integrated Marketing Manager – Maxim July 13, 2011
Overall Responsibilities:
- Create, manage and execute all sales promotions and added-value programs designed to secure business and reinforce the magazine’s and web sites brand image in the advertising community
- Work with digital project manager on execution of online elements for advertisers
- Coordinate with sales team, agency and client to develop strategic programs that meet brand objectives
- Fulfill standard requests for proposals (RFP’s); prepare estimates and timelines for client programs being pitched and executed
- Produce and manage all aspects of sold-through events
- Manage sold program details including site selection, contract negotiations, cost analysis/budgets, travel arrangements, etc.
- Work with art department to establish look and feel for in-book and online advertorials
- Coordinate and participate in internal brainstorm/strategy meetings
- Write all communication pertaining to the program including proposals, advertorials, online copy and recaps
- Work with digital ad ops to ensure execution of sold through online programs
- Work directly with PR on all press-related materials
- Travel as necessary
Qualifications:
- Must be a creative thinker who can continuously create new alternatives to enhance existing events and implement new print and digital focused programs
- Size of project will be determined by experience
- A solid skill set of writing, editing, idea creation and organization is essential
- Proficiency in Word, Excel and PowerPoint are required
- 4+ yrs experience
Send resumes to:
Leave a Reply
You must be logged in to post a comment.