Integrated Marketing Director for O, the Oprah Magazine January 18, 2012

Filed under: Jobs in NYC — sam roloff @ 4:56 pm
Job Description
Reports to the Executive Marketing Director, and is responsible for the day-to-day creation and execution of integrated marketing solutions for advertisers.  Ideal candidate must be an innovator – highly creative and resourceful – with previous management experience, strong proposal writing and presentation skills.

Some of the main responsibilities are as follows:

  • Supervise the development and execution of standard and custom merchandising programs including advertorials/impact units, consumer events, digital/social, multi-media, events, etc.  Oversee implementation from idea generation/proposal writing through project execution and budget management.
  • Manage three (3) direct reports; including oversight and prioritization of proposal/project workflow, idea generation and creation of associated sales materials including sell sheets and comps.
  • Work as a marketing partner to 2-3 reps including proposal writing and program execution.
  • Supervise sponsorship opportunities/execution for annual signature event(s).
  • Develop sales, marketing and promotional strategies/tactics to increase advertiser revenue in conjunction with the Executive Marketing Director and Associate Publisher/ Marketing.

For further information or to apply, please visit: https://hearst-magazines.silkroad.com/epostings/index.cfm?fuseaction=app.jobinfo&id=23&jobid=212847&company_id=16061&version=1&source=ONLINE&JobOwner=981490&level=levelid1&levelid1=84744&parent=Marketing%2FPromotion&startflag=2


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