Integrated Marketing Manager- People en Espanol February 22, 2010

Filed under: Jobs in NYC — sam roloff @ 10:39 pm

People en Español / INTEGRATED MARKETING MANAGER
Defining Hispanic culture, engaging, entertaining and inspiring Hispanics for 13 years, we cover the celebrities, stories, information, and style that reflects and celebrates their unique identity.
Red Carpet. Most Beautiful. Bellos 51. Sexiest Man. These are just a few of the iconic franchises that define People en Español and attract advertisers and consumers to engage with the brand. The People en Español Integrated Marketing Team – brings these products to life in unique, engaging and custom ways for advertising partners and consumers alike.

Description:
Responsible for driving ad sales revenue through the proactive and advertiser-specific development of integrated advertising solutions, with a concentration on digital, that support advertiser objectives and enhance audience value across the brand. Lead in post-sale management of custom solutions and report to Senior Sales Development Manager.

Key Responsibilities:
• Support Integrated Marketing in development of pre-sale pitches and proposals within assigned categories
• Lead in post-sale management of all custom advertiser solutions with edit, product, legal and vendor partners
• Serve as product marketing expert for assigned specials and categories – refresh and develop marketing materials as needed
• Liaison with PeopleEnEspanol.com editor to provide weekly updates, new edit features and franchises
• Provide monthly traffic reports highlights to sales team
• Support Senior Sales Manager in identifying and developing new category specific needs that leverage internal product, edit and external vendor capabilities
• Support digital manager in ongoing competitive site analysis and quarterly capability reviews — ad sizes, custom opps, new content areas
• Attend and represent team at internal and external meetings
• Develop case studies/recaps as needed

Specific Attributes:
• At least 3 years of successful integrated and/or digital marketing and sales/support experience
• Creative and strategic thinker
• Excellent proposal and written communication skills
• Excellent interpersonal skills; able to navigate matrixed environment
• Strong presentation skills; comfortable presenting to director level advertising partners
• Highly detail-oriented
• Flexible and able to adapt to a fast paced environment
• Able to juggle and prioritize multiple projects
• Working knowledge and ability to interpret online metrics and research tools (i.e. comScore, Omniture)
• Strong time management and organizational skills
• Must be proficient in PowerPoint, Word and Excel
• Digital marketing experience a plus
• Proficiency in Spanish required

Send resumes to: Jason_Kreuser@timeinc.com


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