Entertainment Weekly: DIGITAL MARKETING DIRECTOR
EW.com strives to be the North Star amid the vast galaxy of entertainment sites and blogs, offering the latest news, discerning reviews, and smart conversation. Each week, we start with the magazine’s service-oriented features—reviews, charts, what to watch on TV—and surround them with original features that take advantage of the Web’s immediacy and interactivity. In 2009, more than 96% of the content was original to the site. In 2010 EW digital is expanding into mobile with a new WAP site and smartphone applications. The EW Digital Marketing Team – in partnership with Integrated Marketing – brings these products to life in unique, engaging and custom ways for advertising partners and consumers alike.

Description:
Responsible for driving ad sales revenue through the proactive and advertiser-specific development of digital advertising solutions that support advertiser objectives and enhance audience value across EW. Lead in pre and post-sale management of custom solutions in conjunction with integrated marketing

Key Responsibilities:
• Lead pre and post-sale management of custom advertiser solutions within assigned categories
• Serve as primary liaison with edit, product and legal teams for pre-sale approvals on custom solutions
• Develop custom pitch proposals within assigned categories
• Manage digital marketing team members in the pre and post-sale implementation of solutions
• Work with National Sales Director to develop most compelling audience positioning and sales story for the entire site and specific content areas.
• Oversee development of all site sales materials
• Serve as product marketing expert for assigned new products and specials
• Oversee development and maintenance of marketing collateral and research for key new products, categories and specials
• Capture category needs and proactively identify new digital opportunities that leverage edit, product and external vendor capabilities
• Analyze competitive sites and provide quarterly capability reviews — ad sizes, custom opportunities, new content areas
• Attend and represent team at internal and external meetings
• Oversee development of recaps/case studies as needed

Specific Attributes:
• At least 9 years of successful digital marketing and sales/support experience
• Creative and strategic thinker
• Excellent proposal and written communication skills
• Excellent interpersonal skills; able to navigate matrixed environment
• Strong presentation skills; comfortable presenting to senior advertising partners
• Highly detail-oriented
• Flexible and able to adapt to change within newly evolving group
• Able to juggle and prioritize multiple projects
• Working knowledge and ability to interpret online metrics and research tools (i.e. comScore, @plan, Omniture)
• Strong time management and organizational skills
• Must be proficient in PowerPoint, Word and Excel
• Mobile and Integrated marketing experience a plus

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