Social Media and Marketing Position – Time Out New York May 2, 2010

Filed under: Jobs in NYC — sam roloff @ 7:57 pm

Time Out New York (TONY) and TONY Kids is looking for a person experienced in the use of Social Media as a publicity tool. This person will be focused on day-to-day execution of the Social Media and Public Relations strategy, and will be a strong advocate for the brand and the community. S/he will work closely with our Editorial Department.
Core Responsibilities:
• Oversee day-to-day management of social media presence, including working with Editorial on daily monitoring and posting of content and engaging directly with TONY & Time Out Kids staff
• Brainstorm and develop proposals for social media campaigns
• Manage and monitor branded social media accounts, (i.e. YouTube, Facebook, etc.)
• Identify and report on digital community and social media activities of competitors and also trends across the publishing industry
• Work closely with Business Intelligence team to track and evaluate the success of social media integrations and initiatives
• Write press releases to announce company news and promote the magazines’ partnerships to the media
• Pitch stories to appropriate news outlets and secure weekly interviews for the editorial staff to promote each new issue of the magazines
• Coordinate all materials for three weekly network television segments, including procuring b-roll, booking in studio guests, and entertainment
• Research and fact-check all events covered on the magazine’s weekly segments and prepare interview materials for the editorial staff
• List and publicize all Time Out New York and Time Out New York Kids events through broadcast, print and online media outlets
• Maintain relationships with appropriate contacts at local and national radio, television and newspapers
• Responsible for internal press communication
Professional Requirements:
• 2-4 years’ experience in public relations (PR) or social media marketing (preferably both)
• Bachelors Degree (BA) in Communications, Public Relations, Marketing or equivalent
• Experience with social media platforms such as Facebook and Twitter in a professional capacity; understanding of Internet technologies
• Excellent written, verbal and interpersonal communication skills
• Must be passionate about position and brand, and value a collaborative environment
• Must be self-motivated, ambitious and demonstrate the ability to flourish in a fast-paced environment.
• Possess superior time management and organizational skills
• Must have solid editorial judgment
• Experience with Microsoft and MAC computer programs, including Excel

How to Apply:
Interested applicants should forward cover letter, resume, PR writing samples, AND *salary requirements to hr@timeoutny.com. (*Cover letters without salary will not be considered.) Please note ‘SM-TW’ in the Subject Line of the email.

Time Out New York Synopsis:
Time Out New York is the go-to weekly playbook for the savvy local, the spirited hipster and the hard-to-please sophisticate. Each week in print and 24 hours a day on the Web, lively features drill deep into trends and happenings, while easily browsable sections covering 14 categories and thousands of events offer compact muscular reviews and pithy, opinionated listings. The result is an indispensable, up-to-the-(New York)-minute cultural road map for any Gothamite or guest whose time is precious and whose appetite for new experiences is boundless.


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