Social Media and Public Relations Manager June 16, 2010

Filed under: Jobs in NYC — sam roloff @ 2:42 am

Time Out New York (TONY) and Time Out Kids is looking for a person
experienced in the use of Social Media as a publicity tool. This
person will be focused on day-to-day execution of the Social Media and
Public Relations strategy, and will be a strong advocate for the brand
and the community. S/he will work closely with our Editorial Department.

Core Responsibilities:

• Oversee day-to-day management of social media presence, including
working with Editorial on daily monitoring and posting of content and
engaging directly with TONY & Time Out Kids staff
• Brainstorm and develop proposals for social media campaigns
• Manage and monitor branded social media accounts, (i.e. YouTube,
Facebook, etc.)
• Identify and report on digital community and social media activities
of competitors and also trends across the publishing industry
• Work closely with Business Intelligence team to track and evaluate
the success of social media integrations and initiatives
• Write press releases to announce company news and promote the
magazines’ partnerships to the media
• Pitch stories to appropriate news outlets and secure weekly
interviews for the editorial staff to promote each new issue of the
magazines
• Coordinate all materials for three weekly network television
segments, including procuring b-roll, booking in studio guests, and
entertainment
• Research and fact-check all events covered on the magazine’s weekly
segments and prepare interview materials for the editorial staff
• List and publicize all Time Out New York and Time Out New York Kids
events through broadcast, print and online media outlets
• Maintain relationships with appropriate contacts at local and
national radio, television and newspapers
• Responsible for internal press communication

Professional Requirements:

• 2-4 years’ experience in public relations (PR) or social media
marketing (preferably both)
• Bachelors Degree (BA) in Communications, Public Relations, Marketing
or equivalent
• Experience with social media platforms such as Facebook and Twitter
in a professional capacity; understanding of Internet technologies
• Excellent written, verbal and interpersonal communication skills
• Must be passionate about position and brand, and value a
collaborative environment
• Must be self-motivated, ambitious and demonstrate the ability to
flourish in a fast-paced environment.
• Possess superior time management and organizational skills
• Must have solid editorial judgment
• Experience with Microsoft and MAC computer programs, including Excel

How to Apply:

Interested applicants should forward cover letter, resume, PR writing
samples, AND *salary requirements to hr@timeoutny.com. (*Cover letters
without salary will not be considered.) Please note ‘SM-TW’ in the
Subject Line of the email.

Time Out New York Synopsis:

Time Out New York is the go-to weekly playbook for the savvy local,
the spirited hipster and the hard-to-please sophisticate. Each week in
print and 24 hours a day on the Web, lively features drill deep into
trends and happenings, while easily browsable sections covering 14
categories and thousands of events offer compact muscular reviews and
pithy, opinionated listings. The result is an indispensable, up-to-the-
(New York)-minute cultural road map for any Gothamite or guest whose
time is precious and whose appetite for new experiences is boundless.


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