Business Research & Insights: New Sr. Analyst Position June 28, 2010

Filed under: Jobs in NYC — sam roloff @ 11:06 pm

Key Responsibilities

Ability to function as a category and/or market segment “expert” with professionalism and depth—includes preparing Newsletters, Category Overviews, Trends, etc.
Manages the fulfillment of RFP and syndicated data requests for specific categories.
Analyze various secondary data sets and provide insights to various constituents (publishing, edit, and consumer marketing)
Understand the application and use of multiple secondary sources in addition to syndicated audience data in business situations which includes proficiency in developing competitive positioning arguments.
Supports network on special projects (ad effectiveness, corporate and brand initiatives)
Communicate, collaborate, and cross-pollinate with the corresponding brand team within Consumer Research & Insights (CRI) and the brand.
Ability to develop and foster internal client relationships.

Skills & Experience
The position requires analytical and writing skills (left and right brain)
Knowledge of Microsoft office tools (excel, powerpoint, etc.),
Strong attention to detail.
Strong communication and relationship-building skills
An understanding of Publishing, Advertising, Media and Digital functions
Knowledge of advertising & media.
Excellent presentation and writing skills
Ability for innovative and creative thinking
Ability to handle multiple activities simultaneously is required.

• We are looking for a dynamic individual that is both right and left brained. Must be marketing savvy and analytical.

• Must have excellent written and presentation skills and the ability to form and communicate insights either in person or in written documents in a knowledgeable/confident manner, as this position is called upon by Publishers/Marketing/Sales for their expertise, opinion and guidance.

Must be able to turn a variety of syndicated data/numbers into well written, easily understandable facts with informed insights and/or brand selling strategies to be shared with Publishers, Marketing, Sales, and External Clients.

Need to be forward thinking and not only provide the specific answers to specific questions but, be able to think ahead and provide answers to questions that may arise from the request.

Must be very comfortable working with and analyzing numbers.

• Must be familiar with Media: Roles of Media, Syndicated Data such as: MRI, MMR, Starch, AdMeasure, Iconoculture, Forrester, etc.), and the Media Industry in general including New Media

Previous Work Experience: Minimum 2 years experience in Media Planning, Advertising Account Management, Marketing, Research

Education: Bachelor Degree

Please send resumes to: Jason_Kreuser@timeinc.com


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