Integrated Marketing
Job Description
Reports to: Integrated Marketing Director

Title: Integrated Marketing Manager

The Manager is the primary point of entry for sales to a centralized Integrated Marketing Department that supports the PEOPLE Group including PEOPLE, PEOPLE.com, PEOPLE Country and Style Watch. Based on category assignments, the manager will collaborate with both the print and online sales teams and will play an integral role in developing marketing strategies, promotions and programs. The position combines creative “big” idea/platform creation, partnership development and presentation skills and program execution to leverage the PEOPLE brand as a vital media partner.

Primary Responsibilities:

• Idea generation and program development: Work with sales and marketing colleagues to develop integrated opportunities including print, digital, event, retail and more to maximize advertising partnerships

• Category development: Support the Integrated Marketing Director in the development of category-specific strategies including competitive landscape/sales opportunities

• Presentation development and execution: Work with various departments (i.e. strategic research department, creative services and events) to create compelling proposals, presentations, marketing concepts and/or positioning

• Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities

• Project management: Responsible for managing the daily workflow process including the prioritizing of presentations and follow-up on all materials delivered to sales partners

• Program Management: Responsible for managing all aspects of assigned category and custom marketing programs, events, promotions from conception through implementation and/or fulfillment

• Manage and train Integrated Marketing Associates in all areas to assure their continued growth within the department

Qualifications:
• Bachelor’s degree required, minimum 6-7 years marketing experience, preferably in media/advertising. Digital experience, either at a website or through an integrated marketing role at a magazine or agency, is required

• The manager should be a team player, self-starter who is also extremely innovative, professional and resourceful

• Ideal candidate must be highly proactive and solution-oriented

• Must have strong creative skills and extensive experience in developing compelling integrated marketing programs for partners

• Comprehensive knowledge of various online advertising platforms, creative executions, and with current online ad serving technologies and creative executions – preferred

• Knowledge of advertising sales, magazine marketing, digital media and related research (MRI, Media Metrix, Nielson NetRatings, @Plan, PIB, ABC, etc.)

• Must be proficient in PowerPoint, Word and Excel

• Strong writing skills required

Please send resumes to: Jason_Kreuser@timeinc.com