About the Company

The Reader’s Digest Association, Inc., is a global multi-brand media and marketing company that educates, entertains and connects audiences around the world. With offices in 44 countries, it markets books, magazines, and educational, music and video products that reach a customer base of 100 million households in 78 countries. It publishes 94 magazines, including 50 editions of Reader’s Digest, the world’s largest-circulation magazine, operates 65 branded websites generating 22 million unique visitors per month, and sells approximately 68 million books, music and video products across the world each year. Its global headquarters are in Pleasantville, N.Y.

Position Title: Integrated Marketing (Temporary)

Location: New York, NY, US

Job Description:
NA Affinities Integrated group (Every Day with Rachael Ray, Allrecipes.com, Taste of Home, Fresh Home) is looking for a senior level integrated marketing professional who can handle everything from ideation to proposal writing and execution. This job allows for high-level creative thinking and idea generation for corporate advertisers looking for integrated marketing programs with print, digital and experiential elements.
• Program Development – Candidate will be responsible for coming up with ideas and contributing to brainstorm sessions and then securing brand data; pricing information; and specific program descriptions from internal personnel and synthesizing that data in a timely manner to write up the program. Elements of the big ideas could include print elements from the magazines (could be custom content, could be a high impact never been done before unit in magazine or edit integration), digital elements (sponsorships, ad buys, custom built digital platforms), and experiential elements (events, retail, press stunts).
• Partnership Development – Beginning to develop strategic partnerships that can be used in future programs is important as this person expands their database of contacts and explores partnership opportunities.
• Creative Proposal Writing – Each program must be written to illuminate and sell the idea conceptually and through program details. Creative writing skills are important to bring to life the idea through examples of the type of content that will be created through the program. Each proposal begins with slides that position our brands with syndicated target research to satisfy a client’s challenge and set up the concept.
• Client Interaction/Account Management – Work with clients to articulate our ideas and instill confidence during both the sell-in and execution process.
• Execution – Bring a program (in whole or in parts) to life once it is bought ensuring that the client’s brand, our brands and the program are properly represented in print, online and through experiential components. Managing production teams, fulfillment companies and internal personnel to ensure the timely delivery of assets and working with clients to obtain approvals. Creating detailed timelines and budgets and managing those throughout the execution are important.

Required Experience:
Candidate must be strategic and able to marry creative thinking with tactical execution. Knowledge of print, digital and events is a plus and attention to detail is necessary to manage the execution from timelines to budgets. The candidate must be able to articulate their ideas both in writing and in person when communicating with clients.
Reader’s Digest offers excellent benefits and professional growth opportunities. Since each of our individual businesses has its own unique set of policies, features and benefits, we encourage you to visit the company website for the position of interest.

To apply to this opportunity, please visit our career website: www.rd.com/careers and reference job posting number 4512.

Reader’s Digest is an equal opportunity employer committed to workforce diversity.