YourTango’s Dir., Audience Development will be responsible for marketing
YourTango’s brand, content, digital products and services and driving
engagement on YourTango.com. The position will report directly to the EVP,
Interactive and work closely with Production, Editorial, Development and Sales.
Responsibilities:
• Developing creative and efficient methods to drive traffic and engagement
on YourTango.com and partner sites
• Analyzing metrics and proposing/executing strategies to develop
YourTango’s core audience
• Managing YourTango’s strategic content partnerships
• Overseeing YourTango.com SEO initiatives (working with SEO resources
to coordinate SEO content production, on-site optimization, link building
and strategic partnerships)
• Managing YourTango.com’s social media presence and engagement
(primarily Facebook and Twitter)
• Building YourTango’s registered user base and newsletter subscribers
The ideal candidate has the following skills and experience:
• 7 or more years of digital experience, preferably with a media property
• High-level analytical skills and experience with digital analytics tools
(Omniture, Google Analytics, ComScore, etc.)
• Active in social media (strong familiarity with Facebook and Twitter) and
eager to learn about emerging trends
• Outstanding Excel skills
• Excellent communication and presentation skills
• The ability to manage strategic partnerships
• Strong knowledge of budgeting, forecasting and analyzing
About YourTango:
YourTango is a digital media company dedicated to love and relationships.
Drawing from our 1.5 million monthly unique visitors, YourTango has created a
highly engaged community of users and offers them a rich mix of original video,
text-based content, and interactive tools.
No matter which LoveStage our users are in–single, taken, engaged, married,
starting over or complicated–YourTango helps them live their best love lives.
YourTango is the property of Tango Media, a private company based in New
York City. http://www.yourtango.com – contact: jobs@yourtango.com