Sr. Marketing Manager – Harper’s Bazaar August 11, 2010
Responsibilities
Research
• Work closely with the management team to develop sales strategies for key areas of business
• Fulfill day to day syndicated research requests from sales staff. This includes finding best sales story, providing info for rfp’s, and writing sales points based on research
• Analyze and report all new syndicated research, PIB, and circulation information for Bazaar and competitive set
• Create and update reference materials and presentations
• Create and update sell sheets
• Create and update presentations for sales staff
• Read other general industry news and qualitative research from Roper ASW, MPA, etc. and share with sales staff when relevant
Custom Research
• Price and Execute custom research projects for advertising clients
• Work with Hearst Corporate Research and Circulation Department’s to field, analyze and package ad hoc research projects
Required Skills
Proficient in PowerPoint, Excel and Word (knowledge of in Design); proficient understanding of syndicated research sources
Required Experience
Bachelors Degree and 5 years of experience
Please submit your resume and cover letter including salary information by applying through our career site: http://hearstcareers.silkroad.com
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