Marketing Development Manager, Meredith Parenthood Network August 31, 2010

Filed under: Jobs in NYC — sam roloff @ 3:51 pm

Responsibilities:

• Utilize third party and syndicated research to help position Meredith Parents Network brands—Parents and American Baby—to advertising clients and agencies
• Work with the corporate sales department to build sales strategies for specific accounts and category development
• Generate sales collateral, including category presentations, sell sheets, mailings, etc., to effectively communicate the unique selling proposition for each brand across categories, including baby, beauty, food, technology and finance
• Work with Sales/participate in sales calls to bring each brand to life for advertisers
• Maintain marketing tools and status reports
• Idea generation and proposal writing to drive incremental print, digital and/or sponsorship revenue, as needed
• Opportunity to work with members of other Meredith businesses (Interactive, Video Studios, etc.) to explore cross-media opportunities

Qualifications:
• Ability to effectively communicate with the sales team and clients, as well as with managers, colleagues and vendors in a collaborative way
• Familiarity and use of research (MRI, VISTA, etc), partnerships, promotions and more to effectively engage advertisers in a particular category
• Team player with a “can-do” attitude
• Strong work ethic and ability to take control of projects
• Candidates must have a balance of strategic and creative ability, strong interpersonal skills and time management
• Proficiency in PowerPoint, Word, Excel and the Internet

Please apply through the career page of the Meredith website: http://www.meredith.com/meredith_corporate/careers-l.html


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